Are Mercury cars made by Ford?
No, Mercury cars are not made by Ford. Mercury was a separate automobile brand owned by the Ford Motor Company, but it was discontinued in 2011.
The History of Mercury Automobiles
Mercury was established by Ford in 1938 as a mid-range brand positioned between the affordable Ford models and the more luxurious Lincoln brand. Mercury vehicles were designed to offer more features and a higher level of quality than Ford models, but at a lower price point than Lincoln.
Over the decades, Mercury produced a variety of sedans, coupes, convertibles, and SUVs. Some of the most well-known Mercury models included the Cougar, Marquis, Mountaineer, and Grand Marquis. The brand was known for its distinctive styling and performance-oriented models.
Why Was Mercury Discontinued?
In the late 2000s, as consumer preferences shifted towards more fuel-efficient and environmentally-friendly vehicles, Mercury struggled to maintain its sales and profitability. Ford decided to discontinue the Mercury brand in 2011 in order to focus its resources on the Ford and Lincoln brands.
The decision to end Mercury was part of a broader restructuring effort by Ford to streamline its operations and become more competitive. With the discontinuation of Mercury, Ford was able to consolidate its dealership network and marketing efforts on its two remaining brands.
What Happened to Mercury Owners?
- Existing Mercury owners were able to continue getting service and parts support from Ford dealerships, as many of the vehicles shared components with Ford models.
- Ford offered incentives and trade-in assistance to Mercury owners to help them transition to a Ford or Lincoln vehicle.
- The discontinuation of Mercury left a gap in the mid-range luxury market that Ford has not fully filled with the Lincoln brand.
While Mercury was a well-regarded brand with a loyal customer base, its discontinuation was seen as a necessary move by Ford to streamline its operations and focus on its two core brands in a changing automotive landscape.
Why did Ford eliminate Mercury?
Ford discontinued the Mercury brand in 2011 as sales dropped to less than 1 percent of US sales share. Ford recently announced the end of sales of most of their passenger cars due to shifting sales trends. Again Ford is building what sells, Trucks, SUVs and Crossovers.
What brands does Ford make?
Ford Motor Company: Ford, Lincoln, Troller. General Motors: Cadillac, GMC, Chevrolet, Holden. Renault-Nissan-Mitsubishi Alliance: Renault, Nissan, Infiniti, Dacia, Datsun, Samsung Renault, Lada, Mitsubishi. Hyundai Motor Group: Hyundai, KIA.
Does Ford own Lincoln and Mercury?
Lexus: Toyota Motor Corp. Lincoln: Ford Motor Co. Mazda: Mazda Motor Corp. Mercury*: Ford Motor Co.
Who manufactured Mercury?
Mercury was a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years.
