Are Subarus considered expensive cars?
Subarus are generally affordable to mid-range vehicles, not typically considered expensive; most models start in the low-to-mid $20k range, with better-equipped versions usually in the $30k-$40k spectrum and top trims occasionally approaching the mid-$40k to $50k range.
In this article we examine pricing across the lineup, how Subarus compare with rivals, and what drives the total cost of ownership, to answer whether the brand is expensive or a good value for buyers who want all-wheel drive, practicality, and reliability.
Where Subaru sits on the price ladder
The following reflects typical starting prices for popular models as of recent model years; actual MSRPs vary by trim, options, and market.
- Impreza: from about $20,000
- Crosstrek: from about $24,000
- Forester: from about $28,000
- Outback: from about $33,000
- Legacy: from about $28,000
- WRX: from about $31,000
- Ascent: from about $38,000
In short: the price ladder stays within mainstream bands, with higher trims and options pushing some models into the low-to-mid $40k range and rarely into luxury territory.
Value and total cost of ownership
Subaru's value proposition rests on factors that affect the total price of ownership, not just the sticker price.
- Standard all-wheel drive on most models across trims
- Reliability and longevity, with many Subarus lasting well beyond 150,000 miles with proper maintenance
- Strong resale value, aided by demand for AWD and safety features
- Maintenance and repair costs that are generally in line with mainstream brands
- Insurance costs that vary by driver, model, and region but typically comparable to peers in the segment
Taken together, these factors mean Subarus can be cost-effective over the long term, especially for buyers who prioritize AWD capability and practicality.
Are there times Subarus feel expensive?
Yes — when you opt for premium trims or performance variants. The following factors commonly push price higher:
- Top-tier Outback, Forester, Crosstrek trims with premium interiors, advanced safety tech, and larger wheels
- Ascent higher trims and additional packages that elevate features and seating comfort
- Performance-oriented WRX with upgraded suspension, leather, and tech options
Even with higher trims, Subarus remain competitively priced within the mainstream market and often deliver strong resale value for long-term ownership.
Subaru vs rivals: price context
When compared with luxury brands, Subarus are typically far more affordable, offering many of the same safety and all-wheel-drive capabilities at a fraction of the cost. In the mainstream segment, price parity with rivals like Toyota RAV4, Honda CR-V, Hyundai Tucson, and Mazda CX-5 is common, with Subarus sometimes trailing or leading depending on selected options and drivetrain choices.
- Compared with mainstream competitors, Subaru pricing is often similar, with AWD often adding value relative to front-wheel-drive versions
- Compared with luxury brands (BMW, Mercedes, Lexus), Subarus are generally not expensive and provide similar practicality at a lower sticker price
The bottom line is that Subarus occupy a middle ground: they are not typically considered expensive in the sense of luxury brands, but some combinations of trim, options, and drivetrain can raise the price into the low-to-mid $40k range.
Summary
Subarus sit in the affordable to mid-range segment, offering strong value through standard all-wheel drive, practical design, and known reliability. While certain trims and models can push prices toward the upper end of the mainstream spectrum, the brand does not generally command luxury pricing. For many buyers, Subarus represent a sensible balance of capability and cost, especially for those who prize safety and all-season performance.
Is Subaru a middle class car?
While not as flashy as other car brands, Subaru holds a unique cultural weight in upper middle class families. It's safe, practical, and dependable — but it also carries a subtle badge of identity.
Is Subaru a budget car brand?
Subaru Vehicles Under $40,000. With an expansive lineup that blends affordability with impressive features and capabilities, Subaru offers plenty of options for drivers on a budget.
Are Subarus considered luxury cars?
No, Subaru does not have a separate luxury brand; it is a mainstream automaker that focuses on practicality, safety, and all-wheel-drive capability. While Subaru doesn't have a distinct luxury division like Lexus (which is Toyota's brand), it offers high-end "Touring" models with more premium features that provide a more luxurious experience.
- Focus on mainstream: Subaru's brand identity is built around ruggedness and practicality, which is reflected in its marketing and product lineup.
- No separate luxury brand: Unlike other automakers who have created separate luxury brands, Subaru has chosen to stay a single, mainstream brand.
- Luxury features in high-end trims: Subaru addresses the demand for more luxury by offering top-tier trims, like the "Touring" models, which include premium amenities and advanced technology.
- Resources: Creating a separate luxury brand would require significant capital, which is a major reason why Subaru, as a smaller automaker, has not done so.
- Parent company and luxury brand: Toyota, which owns a stake in Subaru, is the parent company of Lexus, and some consider Lexus to be Subaru's "spiritual" luxury counterpart in a roundabout way.
What is more expensive, Toyota or Subaru?
Generally, Toyota has a lower starting price for comparable models, but Subaru can offer better value in the long run due to its standard all-wheel drive (AWD). Some analyses suggest that average maintenance costs for Subaru are higher, partly due to AWD and boxer engines, though ownership costs can vary significantly.
Purchase price
- Toyota: Often has a lower entry-level price for models like the Corolla or RAV4 compared to Subaru's Impreza or Forester.
- Subaru: The standard inclusion of AWD across its lineup can make the initial purchase price slightly higher than a comparable front-wheel-drive Toyota model, as seen in the Forester versus the RAV4 comparison.
Long-term costs
- Maintenance: Some reports indicate that Subaru ownership can be more expensive long-term due to the cost of maintaining its AWD system and the boxer engine, which can make some repairs more time-consuming and labor-intensive.
- Tires: AWD vehicles require replacing all four tires at once, which can be a significant expense compared to front-wheel-drive cars where you can often replace two at a time.
- Fuel efficiency: Toyota generally offers better fuel economy, which can lead to savings on gas over time.
Factors that influence the decision
- Standard AWD: If you need or want AWD for traction and capability, Subaru's standard offering is a significant value and may make it a better deal for your needs.
- Specific models: The price difference can vary greatly depending on the specific models being compared. For example, a Subaru Legacy may have a lower starting price than a Toyota Camry, according to Joseph Subaru of Florence.
- Your priorities: If budget and fuel efficiency are your top priorities, a Toyota might be the better choice. If you prioritize standard AWD and are willing to potentially pay more in maintenance, a Subaru could be right for you.
