Did Ford bring the Taurus back?
Yes, Ford did bring back the Taurus nameplate in 2019 after discontinuing the model in 2019. The Taurus returned as a full-size sedan, slotting above the midsize Fusion in Ford's lineup.
The Return of the Ford Taurus
The Ford Taurus was a hugely popular and influential sedan in the 1980s and 1990s, helping to define the American family car. However, sales declined in the 2000s as consumer tastes shifted towards SUVs and crossovers. Ford ultimately discontinued the Taurus in 2019, replacing it with the larger, more premium Ford Fusion.
But in 2019, Ford surprised many by reviving the Taurus nameplate. The new Taurus was a full-size sedan positioned above the midsize Fusion in Ford's lineup. It featured a more premium interior and design compared to the previous Taurus, as well as the option of all-wheel drive.
Key Reasons for the Taurus Comeback
There were a few key factors that led Ford to bring back the Taurus:
- Nostalgia and Brand Recognition: The Taurus was an iconic American car, and many consumers still had fond memories of the model. Reviving the Taurus name helped Ford tap into that nostalgia and brand recognition.
- Shifting Consumer Preferences: As consumer tastes shifted away from sedans towards SUVs and crossovers, Ford saw an opportunity to reposition the Taurus as a more premium, full-size sedan option.
- Competitive Landscape: With rivals like the Toyota Avalon and Nissan Maxima still offering full-size sedan options, Ford likely saw a gap in its own lineup that the Taurus could fill.
While the new Taurus didn't quite recapture the sales success of its predecessors, it did provide Ford with a more premium, full-size sedan offering in its lineup until the model was discontinued again in 2021.
How much is a Ford Taurus 2024?
Ford Taurus 2024 Price in Saudi Arabia
The starting price of the 2024 Ford Taurus in Saudi Arabia is 110000 Saudi Riyal. Prices vary depending on the condition of the vehicle, the selected model, and the available external, internal, and mechanical add-ons in the car.
Why did Ford get rid of the Taurus?
In 2018, Ford sold only about 12000 units, a stark contrast to its peak years in the 1990s. Ultimately, the combination of changing consumer preferences, intense competition, and strategic realignment led Ford to discontinue the Taurus, marking the end of an era for one of its most iconic models.
Is the 2025 Ford Taurus coming to the US?
Ford does make a 2025 Taurus for the middle east, but not for North America.
What is Ford replacing the Taurus with?
The Taurus was replaced in Ford's lineup by the Five Hundred and Fusion sedans, while the Taurus wagon was replaced by the Freestyle crossover SUV. How can it go away? It's the best selling car in America.
