Did Ford make a Mercury pickup?

No. Ford Motor Company never produced a Mercury-branded pickup for regular sale. Mercury’s lineup focused on passenger cars and luxury sedans, and the brand was retired in 2011. This article explains why a Mercury pickup didn’t exist and what that meant for Ford’s truck strategy.

Historical context: Mercury and pickups

Mercury was introduced in 1938 to fill a niche between Ford’s mainstream models and Lincoln’s luxury lineup. Over the decades, Mercury built a range of cars—sedans, coupes, and wagons—with an emphasis on style and comfort rather than rugged, work-oriented trucks. Ford reserved its truck development for the Ford badge and its F-Series lineup, while Mercury remained largely car-focused. There is no record of a production Mercury pickup in official catalogs or showroom literature.

Key reasons why Mercury did not launch a pickup

• Brand positioning: Mercury was marketed as Ford’s premium line aimed at buyers seeking comfort and style, not work-ready trucks.


• Market focus: The pickup market historically favored brands with rugged, utilitarian reputations; Mercury’s customer base did not align with that segment.


• Product and cost considerations: Introducing a Mercury pickup would have required dedicated engineering, manufacturing, and marketing resources with uncertain returns within Ford’s broader portfolio.


• Production records: There is no widely recognized production Mercury pickup documented in official Ford catalogs or period brochures.

In short, Mercury’s business strategy and product decisions over the decades did not include a truck offering under the Mercury badge.

What Ford offered instead for light-duty needs

With no Mercury pickup, Ford kept its car-based and traditional pickups separate from the Mercury brand. The brand’s focus remained on cars and luxury models, while Ford continued to develop and market its own pickups under the Ford name.

• Ford’s official pickup lineup dominated the market with the F-Series, including work-ready trucks that carried the Ford badge rather than Mercury.


• Mercury’s portfolio included a range of passenger cars and luxury models—such as sedans and coupes—without a factory pickup option.


• The Mercury brand was discontinued after the 2011 model year, ending any possibility of a Mercury-badged pickup at Ford’s dealerships.

That combination of branding strategy and product focus ultimately left Mercury without a pickup offering.

Summary

In summary, Ford never produced a Mercury pickup. Mercury remained a car- and luxury-oriented brand throughout its history, and its demise in 2011 ended any theoretical chance of a Mercury-badged pickup entering production. For pickup enthusiasts, the Truck option stayed with Ford-branded models, not Mercury.

Was there ever a Mercury pickup truck?

Yes, Mercury made pickup trucks, known as the M-Series, which were sold primarily in Canada from 1947 to 1968. These trucks were essentially rebadged Ford F-Series pickups, sharing the same mechanical components but featuring distinct Mercury branding on the grille, hood, and badging. The trucks were sold in Canada to provide Mercury dealers with their own truck brand to sell alongside their cars. 
This video discusses the story behind Mercury pickup trucks: 22sDentside DepotYouTube · Sep 18, 2025

• Canadian market: The Mercury M-Series trucks were specifically created for the Canadian market to give Mercury and Ford dealers, who were often in the same towns, a full range of vehicle options. 
• Rebadged Ford F-Series: The Mercury trucks were built on the same platforms as Ford's F-Series and used the same engines, transmissions, and other parts, with the main differences being the badging and grille design. 
• Models: The M-Series included various models, such as the M-1, M-100, and M-250, which corresponded to the Ford F-Series models of the same era. 
• Production: The M-Series trucks were produced from 1947 until production ended in March 1968. 

This video discusses a 1967 Mercury/Ford Highboy 4x4 pickup truck: 59sCENTER LANEYouTube · Sep 26, 2025

Why did Ford get rid of Mercury?

Ford discontinued the Mercury brand due to declining sales and market share, which was caused by a lack of brand differentiation from Ford models and Ford's decision to focus resources on its core Ford and Lincoln brands. The brand had a market share of less than one percent by 2010.
 

• Declining sales: Sales had been steadily dropping, with only about 93,000 Mercury models sold in 2009, a significant drop from its peak. By 2010, the brand represented less than one percent of the total American car market. 
• Lack of differentiation: For much of its history, Mercury vehicles were criticized for being too similar to Ford models, often appearing as "rebadged Fords" with only minor trim differences. This blurred the line between the brands, confusing consumers and hindering the brand's ability to justify a higher price point. 
• Strategic focus: To cut costs and increase efficiency, Ford decided to concentrate its efforts on the Ford and Lincoln brands. The company aimed to expand the Lincoln brand as a luxury offering. Discontinuing Mercury eliminated the administrative burden of managing the brand and allowed Ford to reallocate resources to its more profitable and strategically important models. 

Did Plymouth ever make a pickup?

Plymouth built various trucks and vans over the years, mainly rebadged Dodge or Chrysler vehicles. Early pickups, delivery trucks, and other commercial trucks were available, and later an SUV, full-sized vans, and minivans.

What is the rarest Mercury truck model?

The '67 & '68 M-Series pickups were available in many different cab/bed, engine/transmission configurations with the factory 4x4 models being the rarest of the trucks produced.