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Does Subaru support LGBTQ?


Subaru has long been recognized as a brand that goes beyond just selling cars. With a reputation for inclusivity and community support, many people wonder if Subaru actively supports the LGBTQ community. In this article, we’ll explore Subaru’s history, initiatives, and contributions to LGBTQ causes to provide a clear answer.


A History of Inclusivity


Subaru has been a trailblazer in marketing to and supporting diverse communities, including the LGBTQ community. As early as the 1990s, Subaru made a conscious effort to connect with LGBTQ customers through targeted advertising campaigns. These campaigns featured subtle nods to the community, such as license plates with coded messages, and were groundbreaking at a time when few companies openly acknowledged LGBTQ consumers.


Partnerships and Sponsorships


Subaru has partnered with numerous LGBTQ organizations over the years, demonstrating its commitment to equality and inclusion. Some of the notable partnerships include:



  • Human Rights Campaign (HRC): Subaru has supported the HRC, one of

    As the owner of Kevin's Autos, a trusted auto service provider, I've had the privilege of serving a diverse community of car owners over the years. One question that has come up recently is whether Subaru, a popular car brand, supports the LGBTQ community. In this article, I'll provide an in-depth look at Subaru's stance on LGBTQ issues and how it aligns with the values of our auto repair shop.


    Subaru's History of LGBTQ Support


    Subaru has long been recognized as one of the most LGBTQ-friendly automakers in the industry. The company has a long-standing commitment to supporting the LGBTQ community, dating back to the 1990s. Subaru was one of the first major corporations to feature same-sex couples in its advertising campaigns, showcasing its inclusive and progressive values.


    Furthermore, Subaru has actively supported LGBTQ organizations and events, such as sponsoring Pride parades and festivals across the United States. The company has also been recognized by the Human Rights Campaign (HRC) as one of the "Best Places to Work for LGBTQ Equality" for several consecutive years.


    Aligning with Kevin's Autos' Values


    At Kevin's Autos, we pride ourselves on being a welcoming and inclusive auto service provider. We believe that everyone deserves to be treated with respect and dignity, regardless of their sexual orientation or gender identity. Our team is committed to providing exceptional service to all our customers, and we strive to create a safe and supportive environment for everyone who walks through our doors.


    Given Subaru's long-standing commitment to the LGBTQ community, we are proud to work with this brand and support its inclusive values. We believe that Subaru's support for the LGBTQ community aligns perfectly with our own values and commitment to diversity and inclusion.p>

    Conclusion


    In conclusion, Subaru has a well-documented history of supporting the LGBTQ community, and this aligns perfectly with the values and principles of Kevin's Autos. As a trusted auto service provider, we are proud to work with Subaru and continue to provide exceptional service to all our customers, regardless of their background or identity.

    Frequently Asked Questions

    What is Subaru's reputation?


    Subarus certainly rank high in safety, cost of ownership, and dependability, with respectable fuel efficiency and average repair cost ratings as well. Whether you've been driving for one year or several years, a Subaru makes for a reliable vehicle.



    What is the Subaru customer persona?


    Subaru's ideal buyer persona is diverse and includes various segments. The brand has traditionally targeted outdoor enthusiasts, individuals living in areas with inclement weather, and families.



    What demographic drives a Subaru?


    Subaru is known for targeting a more diverse audience, and their communications focuses on niche groups such as lesbians, medical professionals and dog owners. This is unlike most traditional automotive advertising. 80% of Subaru buyers own dogs.



    Who does Subaru donate to?


    In their 25 years of service, they have helped over 6 million children across more than 4,000 communities. Subaru is the largest automotive supporter of Operation Warm. Subaru is the largest automotive donor to Meals on Wheels America. Subaru and our retailers helped donate 150 million meals to Feeding America.



    What does the Subaru represent?


    “SUBARU” signifies a Japanese word meaning “unite,” as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation. According to Greek mythology, Atlas' daughters turned into this group of stars.



    What is the reputation of Subaru?


    In the ACSI 2023-2024 Automobile Study of mass-market vehicles, Subaru was rated* as: #1 Brand for Vehicle Safety, five years in a row. #1 Brand for Product Quality, four years in a row. #1 Brand for Overall Product and Service Quality, two years in a row.



    Does Subaru support LGBT?


    Subaru's DEIB Mission and Vision
    We want our business to be reflective of our country and our customers – where people of all races, genders, sexual orientation, ages, abilities and backgrounds are welcomed and embraced for who they are and have the opportunity to reach their full potential.



    What demographic buys Subarus?


    The average household income of a Subaru owner is $88,000, the same as Honda Motor and $10,000 more than Toyota, says Alexander Edwards, president of market researcher Strategic Vision. Plus, Subaru buyers are three years younger than the industry average and a quarter more likely to have a college degree.



    Who is Subarus' target audience?


    Active lifestyle, nature lovers, and pet owners are among the key characteristics of Subaru's target audience. To further understand their target market, Subaru conducted extensive market research and analysis. They found that their customers value reliability, safety, and versatility in their vehicles.



    Is Subaru a liberal car?


    Recently, YouGov compared the purchasing choices of liberals vs. conservatives, including car brands. The survey found that just 16% of conservatives would consider purchasing a Subaru compared to 28% of liberals.


    Kevin's Auto

    Kevin Bennett

    Company Owner

    Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.