Does the Toyota Tundra hold its value?
Yes. The Toyota Tundra generally holds its value better than many rivals in the full-size pickup segment, thanks to Toyota's reliability, strong demand in the used-truck market, and the model's updated design and features since its 2024 redesign.
In this article, we explore why the Tundra tends to retain value, how different model years and trims perform, and what buyers and sellers can do to maximize resale value in 2025 and beyond.
Why the Tundra tends to retain value
Several interlocking factors help the Tundra preserve value over time. Here are the core reasons buyers and lenders recognize.
Reliability and durability
Toyota's reputation for long-lasting trucks translates into lower expected maintenance costs and confidence in resale. A well-maintained Tundra can remain roadworthy for many years, reducing total cost of ownership and boosting auction and dealer demand.
Brand reputation and market demand
Toyota's strong brand and the universal appeal of pickup trucks keep used Tundras in steady demand across regional markets. In many regions, a clean, well-kept Toyota pickup can outsell alternatives even when the upfront price is higher.
Depreciation trends and data
Depreciation varies by year, trim, and condition, but industry trackers consistently rate the Tundra among the better performers for resale value in the full-size pickup class. The 2024 redesign and the advent of a more capable hybrid powertrain boosted both towing capability and efficiency, which tends to bolster resale appeal for newer used models.
Impact of the 2024 redesign and trims
The 2024 redesign refreshed the interior, updated technology, and expanded powertrain options, including the i-Force MAX hybrid. These updates tend to improve used-value retention, especially for models with low to moderate mileage and desirable trims like TRD Pro, Limited, and CrewMax configurations.
Model-year and trim impact
Not all Tundra models hold value equally. Higher-demand trims and configurations that buyers prize—such as crew cab, 4x4 capability, and the off-road-focused TRD Pro—often retain value better than base models.
Trim-level performance
TRD Pro, Limited, and other well-equipped trims with off-road or luxury-oriented features typically command stronger resale prices because they appeal to a larger pool of buyers seeking ready-to-use capabilities without aftermarket modification costs.
Current market conditions and tips for buyers/sellers
The used-truck market in 2024–2025 has remained relatively strong due to persistent demand for pickups, supply constraints on new vehicles in recent years, and high interest in capable work and recreational trucks. These conditions generally support solid resale values for well-maintained Tundras.
Before you buy or sell, consider how mileage, maintenance history, and configuration affect resale potential in your region. Being mindful of these factors can help maximize value when it comes time to trade or sell.
Tips for maximizing resale value:
- Keep maintenance records and receipts; regular service at authorized or trusted shops helps reassure buyers.
- Preserve the truck's exterior and interior condition; perform timely cosmetic and functional repairs.
- Maintain or replace tires with OEM-equivalent equipment when needed to keep the vehicle stock and appealing.
- Avoid irreversible modifications that reduce resale appeal unless they are desirable factory options or reversible.
- Consider keeping the original wheels/tires and any factory accessories; they can add value on resale.
Concluding note: The listed considerations collectively influence resale value, emphasizing the importance of care, documentation, and keeping the vehicle close to stock when possible.
What to expect for future value
Looking ahead, the Tundra's continued value retention will hinge on ongoing reliability, maintenance costs, and market demand for well-equipped variants. As new generations evolve and the truck market gravitates toward hybrid and advanced safety tech, the Tundra's value proposition remains competitive, particularly for buyers who prioritize durability and long-term ownership costs over initial price alone.
Summary
The Toyota Tundra has a solid track record of holding value, driven by reliability, brand strength, and strong demand in the used-truck market. The 2024 redesign improved appeal, especially for sought-after trims, and market conditions through 2025 continue to favor well-maintained models. For buyers and sellers alike, focusing on low mileage, thorough maintenance, and keeping stock OEM components can maximize resale value over time.
Does tacoma or Tundra hold value better?
Resale Value (2025):
Tacoma consistently ranks as one of the highest resale value trucks in the U.S. Tundra holds its value well—especially in hybrid or off-road trims like TRD Pro.
Which Toyota model holds its value the best?
Specific Toyota models have consistently performed well in Kelley Blue Book's resale value rankings. The Toyota Tacoma, for instance, has been awarded Best Resale Value in its class for several consecutive years. The Toyota 4Runner, another popular mode, also consistently ranks high in resale value.
What is the depreciation rate of a Toyota Tundra?
A 2021 Toyota Tundra has depreciated $7,484 or 20% in the last 3 years and has a current resale value of $28,703 and trade-in value of $25,792. The 2021 Toyota Tundra is in the top 10-25% for depreciation among all 2021 Pickups.
What year to stay away from Toyota Tundra?
2000 and 2004 Models
The 2000 Tundra is considered the worst model year ever; the NHTSA received over 1,000 pieces of negative feedback about the 2000 Tundra. Luckily, most reports were for issues that had nothing to do with safety. The most widely reported issues were poor paint quality and body panels rusting.
