Does Toyota Prado have good resale value?
Yes — in most markets where the Prado is sold, it tends to hold its value relatively well compared with many rivals. Toyota's reputation for reliability, durable build, and strong used-car demand contribute to higher resale prices and slower depreciation for well-maintained examples.
The Prado (also known as the Land Cruiser Prado in some regions) is a mid- to full-size SUV with a long-running reputation in markets like Australia, the Middle East, Africa, and parts of Europe. Price retention depends on the model year, trim, engine choice, and overall market conditions, including fuel prices and emissions regulations. This article examines why the Prado tends to preserve value, what can influence it, and what buyers can expect in the used-car market.
Why the Prado tends to retain value
This introductory list highlights the factors that typically help the Prado keep its resale value across markets where it is popular.
- Outstanding reliability and durability: Toyota's reputation for long-lasting vehicles often translates into strong demand for used Prados that show minimal major issues, even with higher mileage.
- Established global aftersales network: Access to spare parts and service keeps running costs predictable and resale appeal high.
- Popular among fleets and private buyers in key markets: In Australia, the Middle East, Africa, and parts of Europe, buyers prefer proven SUVs for off-road capability and family use.
- Varied trim levels and diesel options: Common-rail diesel engines and well-equipped trims maintain desirability among enthusiasts and practical buyers alike.
- Strong depreciation curve relative to peers: While all large SUVs depreciate, Prado often retains a larger portion of its original value over 3–5 years due to demand and brand perception.
Resale value tends to be strongest for well-maintained, low-mileage examples with complete service history, documented ownership, and the absence of accident damage. Variables such as market-specific incentives, new-model launches, and regulatory changes can tilt resale prices.
What can affect resale value in different markets
The following list explains the main factors that can positively or negatively influence Prado resale value in various regions and scenarios.
- Market availability and model cycle: In markets where a newer generation is released, older Prado values can drop more quickly, but in regions with steady demand, older models still hold value well.
- Engine choice and fuel type: Diesel variants tend to be more desirable in markets with diesel-friendly fuel prices or better resale perception; petrol/hybrid options may have different demand patterns in certain regions.
- Condition and maintenance history: A clean service history, regular servicing, and prompt repairs significantly support resale price.
- Vehicles not widely imported or popular: In the US, where Prado is not sold new, used-prado prices can be influenced by gray imports or import status, which creates variability; in contrast, Australia and Europe see higher, more stable demand.
- Regulatory and emission considerations: Regions with stricter CO2 or diesel emissions standards can affect demand and resale pricing, especially for certain trims or engine types.
In practice, buyers seeking a used Prado should examine service records, verify mileage, check for rust and body integrity, and confirm maintenance on critical components such as the suspension, drivetrain, and cooling systems, as these areas commonly impact long-term ownership costs and resale value.
Regional snapshot
Because resale value is highly regional, here's a snapshot of how Prado value tends to behave in key markets:
Australia and New Zealand
Prado is highly popular, with strong resale retention aided by favorable weather- and off-road use patterns. Expect relatively slow depreciation compared with many peers, particularly for well-maintained three- to five-year-old examples or diesel models.
Europe and the UK
Demand is robust for diesel variants with practical trims, though incentives toward newer emissions standards can influence pricing for older stock. Depreciation remains favorable relative to non-Toyota SUVs in many cases.
Middle East, Africa, and parts of Asia
Long-standing reliability and off-road capability drive strong resale demand in markets with rugged terrain and challenging road conditions; diesel models often hold value well, supported by limited supply of high-quality used examples.
Summary
The Toyota Prado typically delivers strong resale value thanks to a blend of reliability, durable construction, and broad demand in key used-car markets. Regional differences apply, but well-maintained Prados generally depreciate slower than many rivals in markets where the model is popular. Prospective buyers and sellers should focus on maintenance history, condition, mileage, and regional market trends to understand a specific price trajectory.
Which Toyota vehicle has the best resale value?
Tacoma
The numbers don't lie, and the Tacoma consistently retains a high percentage of its value. For reference, in 2018, the Tacoma had the best resale value of any auto sold 36 months after purchase, according to Kelley Blue Book.
Is Toyota Prado worth buying?
If you do need a 4WD wagon with great ground clearance, a clever and capable off-road drivetrain, and the relative reliability of a brand and fundamental engineering, despite its imperfections, the Toyota Prado is still going to be a pretty good vehicle - despite the motoring media's incessant whinging about the boot.
What are the disadvantages of Toyota Prado?
-engine is extremely lackluster and terribly sluggish. Compared to the 150, the 250 feels like it is constantly struggling to get up to speed and it is evident the engine is too small for the car and the mild hybrid adds no support to overall power output. This is VERY evident, even at low speeds.
Does Toyota Prado hold its value?
Toyota LandCruiser Prado - 83-80 per cent
However, there are a lot of improvements that balance those issues out, so it's clear the Prado will continue to be one of the best retained value vehicles for owners when it comes time to sell it.
