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How much did a 1970 Challenger cost?

In 1970, the Dodge Challenger, a classic American muscle car, had a starting price of around $3,000 to $4,000, depending on the specific model and options. This was a significant sum at the time, as the average price of a new car in the United States was around $3,500 in 1970.


The Dodge Challenger in 1970


The Dodge Challenger was introduced in 1970 as a response to the growing popularity of muscle cars in the United States. It was designed to compete with other iconic models like the Ford Mustang and Chevrolet Camaro. The Challenger was available in a variety of trim levels, ranging from the base model to the high-performance R/T (Road/Track) and Hemi-powered versions.


Factors Affecting the Price


The price of a 1970 Dodge Challenger was influenced by several factors, including:



  • Engine Size: The Challenger was available with a range of engine options, from a 225 cubic inch (3.7 liter) six-cylinder to a powerful 426 cubic inch (7.0 liter) Hemi V8. The larger the engine, the higher the price.

  • Trim Level: The base model Challenger had a lower price, while the more well-equipped R/T and Hemi-powered versions were more expensive.

  • Options and Accessories: Customers could add various options and accessories, such as power steering, air conditioning, and upgraded audio systems, which would increase the overall cost of the vehicle.


The most expensive 1970 Dodge Challenger was the Hemi-powered R/T model, which could cost upwards of $4,500 when new.


Inflation and the Modern Equivalent


Adjusting for inflation, the $3,000 to $4,000 price range of a 1970 Dodge Challenger would be equivalent to approximately $20,000 to $27,000 in today's dollars (as of February 2025). This gives a sense of the relative cost of the Challenger in its time and how it compares to modern muscle car prices.

How much did a 1970 Dodge Challenger cost new?


Along with the SE package, the other major options which were pricey for the time include the 426 HEMI engine ($778.75), 727 TorqueFlite® automatic transmission ($227.05) and the Super Track Pack, which is the 4.10 Dana axle ($221.40). These options pushed the Challenger's final sticker price to $5,273.55.



Why is the 1970 Dodge Challenger so expensive?


Because only a small batch of vehicles were ordered with the high-performance V8 engines. In 1970, for instance, only 6,231 R/T rigs left the assembly line with the big 440-cubic-inch (7.2-liter) RB and 426-cubic-inch (7.0-liter) HEMI powerplants.



What was the MSRP for a 1971 Dodge Challenger?


The best-selling Challenger model was the standard two-door Hardtop, with 23,088 finding buyers. Prices started at $2,858 with the slant six and $2,950 with the 230 bhp 318 cid V-8. A basic two-door coupe with fixed rear side windows could be bought from $2,727 with a slant six or for $2,853 with a 318 V-8.



How much did a 1970 Dodge Charger cost new?


Another great feature was the Charger's aerodynamic rear end styling. The 1970 Dodge Charger R/T sold for $3,711 and had a production run of 10,337 units for the model year. The 1970 Charger 500 was priced at $3,139. The Charger was based on the Dodge Coronet, and the engine selection was the same.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.