How much did a Ford Explorer cost in 1991?
In 1991, the Ford Explorer, a popular mid-size SUV, had a starting price of around $18,000 to $22,000, depending on the specific model and features. The Explorer was introduced in 1990 as a replacement for the Ford Bronco II and quickly became one of the best-selling SUVs in the United States.
Factors Influencing the Ford Explorer's Price in 1991
The price of the Ford Explorer in 1991 was influenced by several factors:
- Model Variations: The Explorer was available in several trim levels, including the base model, XL, XLT, and Eddie Bauer editions. The higher-end trims came with more features and accessories, which increased the price.
- Engine and Drivetrain: The Explorer was offered with a choice of V6 or V8 engines, as well as two-wheel-drive or four-wheel-drive configurations. The more powerful engine and four-wheel-drive options added to the overall cost.
- Optional Features: Customers could also choose from a variety of optional features, such as leather upholstery, a premium sound system, and advanced safety technologies, which further increased the price.
- Market Demand: The Explorer's popularity and high demand in the early 1990s allowed Ford to maintain relatively high prices for the SUV.
The Ford Explorer quickly became a best-seller in the SUV market, thanks to its combination of utility, comfort, and relatively affordable price point compared to other SUVs at the time.
Comparison to Other SUVs in 1991
In comparison to other popular SUVs in 1991, the Ford Explorer's price range was relatively competitive. For example, the Chevrolet Blazer had a starting price of around $19,000 to $23,000, while the Jeep Grand Cherokee started at around $22,000 to $27,000. The Explorer's pricing helped it gain a significant market share and establish itself as a leading player in the growing SUV segment.
Overall, the Ford Explorer's price in 1991 reflected its position as a well-equipped, mid-size SUV that offered a balance of features, performance, and value to consumers at the time.
