How much did a Ford Taurus cost in 1995?
The Ford Taurus in 1995 carried an MSRP that started in the mid-teens, with higher trims and the SHO variant costing more. Exact figures depended on trim, engine, and options chosen at the dealership.
Overview of 1995 Taurus pricing
Pricing varied by trim level and equipment package. The following ranges reflect typical Manufacturer’s Suggested Retail Prices (MSRP) for the era, before taxes and dealer fees.
- Base Taurus: typically in the mid-teens, roughly $14,000–$15,000 MSRP.
- Mid-range Taurus (LX/GL or equivalent): usually around $17,000–$19,000.
- Upper-trim or heavily optioned models: about $20,000–$22,000.
- Taurus SHO (high-performance variant): generally in the mid-to-upper $20,000s, often around $25,000–$28,000 with options.
Note that these figures are approximate ranges reflecting MSRP at the time. Actual purchase prices could vary by region, dealer incentives, optional features, and financing arrangements.
Historical context and factors influencing price
The Taurus lineup in the mid-1990s spanned economy-friendly base models to more feature-rich trims and the performance-focused SHO. Ford’s pricing strategy aimed to appeal to a broad audience seeking reliability, comfort, and value in a mid-size sedan, while the SHO targeted enthusiasts with a more premium price point and distinct performance credentials.
What drove variation by trim
Engine choice, transmission type, and options such as air conditioning, power accessories, upgraded sound systems, leather upholstery, and safety features all impacted the sticker price. Region-specific taxes and dealership markups could further affect the final out-the-door price.
Summary
In 1995, a Ford Taurus generally started in the mid-teens for base models, rose into the high-teens and low-20s for mid-range trims, and carried a higher price tag into the mid- to upper-$20,000s for the Taurus SHO. Prices varied by trim, options, and location, but the range illustrates the model lineup’s pricing breadth during that year.
