How much did a RAV4 cost in 2010?
In 2010, the Toyota RAV4’s price began in the low $20,000s and rose with trim level and drivetrain, with all-wheel-drive models and higher trims nudging toward the upper $20,000s or into the $30,000 range for fully loaded configurations. This article outlines the typical MSRP bands for the 2010 RAV4 and explains how choices such as trim level and drivetrain affected the sticker price.
Overview of 2010 pricing
The 2010 RAV4 was part of the third generation introduced in 2006, continuing Toyota’s focus on compact-SUV versatility. Prices varied primarily by whether the model was front-wheel drive (FWD) or all-wheel drive (AWD), and by trim level. As with most SUVs of the era, higher trims and optional packages pushed the price upward, while basic configurations kept it near the lower end of the range. The figures below reflect generalMSRP ranges published for the model year and may differ slightly by region or dealer.
MSRP by trim and drivetrain
Below are approximate original MSRPs for common 2010 RAV4 configurations. Exact prices could vary by dealer, region, and installed options.
- Base 2WD (FWD) RAV4: about $21,000 – $22,000
- Base AWD RAV4: about $23,000 – $25,000
- Mid-level trims (Sport/Convenience, with AWD): about $25,000 – $28,000
- Top-trim Limited AWD with premium features: about $28,000 – $30,000
These figures illustrate a typical progression: moving from a basic front-drive setup into all-wheel drive and higher trim levels generally produced a higher sticker price. Optional packages such as upgraded audio systems, navigation, and other comfort features could add to the final price at the dealer.
Other factors that shaped the price
Several elements influenced the final amount paid by buyers in 2010 beyond the base MSRPs. Destination charges, regional incentives, dealer discounts, dealer-installed accessories, and negotiated financing terms all affected the actual transaction price. Additionally, market conditions and supply in different regions could push price variations even within the same trim level.
Used prices and depreciation (context)
For buyers looking back from today, the 2010 RAV4 has transitioned from new to used territory. Depreciation varied by mileage, condition, location, and market demand. As a point of reference, well-maintained examples with moderate mileage are commonly priced below their original MSRP, with price convergence continuing as the model aged and newer generations entered the market.
Summary
The 2010 Toyota RAV4 offered a price range that started in the low $20,000s and climbed to the upper $20,000s or around $30,000 for higher trims with AWD. Trim level, drivetrain, and optional equipment were the main drivers of price, with regional differences and dealer incentives also playing a role. For buyers and researchers, relying on archived Toyota pricing sheets or multiple automotive-guide references can provide the most precise figures for a given configuration and region.
What is the trade in value of a 2010 Toyota RAV4?
A 2010 Toyota RAV4 Sport Utility 4D has depreciated $1,793 or 22% in the last 3 years and has a current resale value of $6,224 and trade-in value of $3,647.
What year of RAV4 to stay away from?
Years to avoid for the Toyota RAV4 include 2001-2003 (transmission and ECM issues), 2006-2008 (excessive oil consumption), 2013-2015 (transmission hesitation and rough shifting), and 2019 (fuel pump failures, engine cooling problems, and engine issues). Additionally, hybrid models from the 5th generation may have issues with high-voltage cable corrosion and battery life, and some models can have paint peeling problems, especially around 2013.
By model year
This video explains the issues with the 2006-2008 model years: 1mCar ComfyYouTube · Jun 11, 2025
- 2001-2003: Potential for transmission and Electronic Control Module (ECM) failures.
- 2006-2008: Excessive oil consumption, particularly with the 2.4L engine, and potential steering lockups.
- 2013: Reports of transmission hesitation, electrical fires, and paint peeling.
- 2014-2015: Transmission hesitation and rough shifting were common issues.
- 2019: Engine problems like oil leaks, cooling issues, and fuel pump failures were reported. Hybrid models also experienced issues with corroded high-voltage wiring.
By type of problem
- Transmission issues: 2001-2003, 2006-2008, 2009-2012, 2013-2015, and 2018 models have been associated with transmission problems.
- Engine/oil consumption: 2006-2008 models are known for excessive oil consumption, and 2019 models reported engine cooling and oil loss problems.
- Electrical issues: 2013 models have been linked to electrical fires, and 2019 models had infotainment glitches (which were often resolved by software updates).
- Hybrid-specific issues: Some 5th generation hybrid models have had issues with high-voltage cable corrosion and battery longevity.
- Other issues:
- Paint peeling: Some owners of the 2013 model reported paint issues.
- Roof rack leaks: 2019-2021 models have been linked to leaky roof racks.
How much did a new RAV4 cost in 2010?
2010 Toyota RAV4 pricing starts at $7,302 for the RAV4 Sport Utility 4D, which had a starting MSRP of $24,533 when new. The range-topping 2010 RAV4 Limited Sport Utility 4D starts at $7,339 today, originally priced from $29,534. KBB Fair Purchase Price (national avg.)
Was 2010 a good year for RAV4?
Yes, the 2010 Toyota RAV4 is generally considered a good car, especially for reliability, cargo space, and available V6 power. It's a practical compact SUV with a comfortable and spacious interior, though some drawbacks include a less-than-inspiring four-cylinder engine, a less-than-comfortable third-row seat, and some electronic glitches reported by owners.
Pros
- Reliability: The 2010 RAV4 is known for its dependability, with many owners reporting long-term satisfaction.
- Engine: The available V6 engine is powerful and capable, with good performance and towing capacity.
- Cargo and Passenger Space: It has ample cargo space and can seat up to seven passengers in a pinch, though the third row is snug.
- Ride and Handling: The ride is generally smooth and comfortable, with responsive steering.
- All-Wheel Drive: The optional AWD system includes a lock feature for slippery conditions.
Cons
- Four-Cylinder Engine: The base four-cylinder engine and its four-speed transmission are not as powerful or responsive as the V6.
- Third Row: The optional third row is very tight and best suited for children.
- Interior Comfort: Some owners find the rear seats hard and note that some interior storage solutions can be inconvenient.
- Steering and Electronics: A few reviewers mention numb steering, and some owners have reported issues with the in-car electronics, such as the display screen freezing.
- Brakes: Some owners have reported premature wear on brake pads and rotors.
