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How much did the 2024 Mustang sell for?

The 2024 Ford Mustang ranged from about the low $30,000s for the base EcoBoost model to roughly $90,000 for high-end performance variants, with many buyers paying more once options, packages, and destination charges are added.


This article explains how the price varied across trims, what factors influenced the final sticker price, and how buyers could expect to see the price move from the showroom to the road in 2024.


Pricing by trim


Below is a snapshot of typical starting MSRPs for the 2024 Mustang, illustrating how price moves up through the lineup as performance and features increase.



  • EcoBoost (base): starting MSRP around $32,000

  • EcoBoost Premium: around $37,000–$40,000

  • GT (V8) model: around $40,000–$45,000

  • Mach 1: around $60,000

  • Shelby GT500: around $90,000


Prices vary by dealership, region, and the specific options or packages chosen, so the final sale price can differ from these starting figures.


Factors that influence the final price


Several elements could push the out-the-door price beyond the base MSRPs listed above, including optional equipment, packages, dealer add-ons, taxes, fees, and destination charges. The 2024 refresh also brought styling and feature updates that could affect both the baseline price and how attractive certain trims were to buyers.


Options, incentives, and regional differences


Car buyers should consider how optional packages (such as handling packages, technology upgrades, or appearance packages) and current incentives or regional pricing variations can shift the agreed-upon price. Some regions may offer promotional discounts or financing deals that further alter the negotiated cost.


What this means for buyers


For someone shopping in 2024, the Mustang offered a broad price spectrum that matched a wide range of budgets and performance priorities. The EcoBoost line provided an entry point in the low $30,000s, while the top-tier Shelby variants could approach six figures before any dealer-installed options. As always, the final price depended on trim choice, optional equipment, and the negotiation with the dealer.


Summary


The 2024 Ford Mustang price landscape spanned roughly from the low $30,000s to around $90,000 for top performance configurations, with substantial variation driven by trim, options, incentives, and regional factors. For buyers, understanding the price ladder—from EcoBoost to Shelby variants—helps gauge where value meets performance in the 2024 lineup.

What car is known as the crowd killer?


The term "crowd killer car" is a nickname for the Ford Mustang, stemming from numerous videos shared on social media of Mustangs crashing into crowds, often while drivers are showing off or attempting to perform stunts. While any powerful, rear-wheel-drive car can be dangerous in inexperienced hands, the stigma is often attributed to the Mustang's high power, accessibility to new drivers, and the visibility of its crashes on platforms like YouTube and Facebook.
 
This video explains why the Ford Mustang has a "crowd killer" reputation: 59sMartiniWorksYouTube · Feb 4, 2024
Reasons for the "crowd killer" stigma

  • Inexperienced drivers: Many owners are first-time performance car buyers who may not have the skills to handle the car's power. 
  • Reckless behavior: Drivers often show off by revving the engine, performing burnouts, or attempting other stunts, which can lead to loss of control. 
  • Traction control settings: Some drivers disable traction control or use "Sport+" modes, which can lead to spinning the rear wheels and a loss of control. 
  • Visibility on social media: Videos of these crashes go viral, leading to a perception that Mustangs are inherently more dangerous than other cars. 
  • Car design: Historically, some models had a solid rear axle, which could make them more challenging to handle than cars with independent suspension, although the issue is not limited to any one generation. 

This video discusses the reputation of the Mustang as a crowd killer: 1mCrewZ NatioNYouTube · Jul 9, 2024
Misconceptions
  • The issue is not limited to one model: While newer S550 generation Mustangs are frequently featured in videos, this issue spans many generations of the car. 
  • It is the driver, not the car: The problem is largely due to driver error and a lack of skill, not the car's design itself. 
  • Lack of official statistics: There is no readily available, official data that definitively proves Mustangs crash into crowds more often than other similar cars. 



How much did the 2024 Mustang sell for at Barrett Jackson?


Last year, Ford auctioned the first 2024 Mustang Dark Horse at a Barrett-Jackson event in Scottsdale, Arizona. The high-powered pony car fetched $375,000 and all proceeds were donated to the Juvenile Diabetes Research Foundation. Fast forward to today and the performance-packed Mustang is back on the auction block.



How much did a Mustang cost in 2024?


The 2024 Ford Mustang MSRP starts at $30,920 for the EcoBoost Fastback and goes up to $63,265 for the Dark Horse Premium. The popular GT Fastback has a starting MSRP of $42,495, and the Dark Horse Fastback is priced around $59,270. 

Trim Level Starting MSRP
EcoBoost Fastback $30,920
EcoBoost Premium Fastback $36,445
EcoBoost Convertible $39,020
EcoBoost Premium Convertible $41,945
GT Fastback $42,495
GT Premium Fastback $47,015
GT Premium Convertible $52,515
Dark Horse Fastback $59,270
Dark Horse Premium $63,265
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How many 2024 Mustang GT were sold?


Mustang Sales by Year

Mustang Model YearTotal U.S. Sales
202152,384
202247,566
202353,159
202447,212


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.