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How much did the first Ford truck cost?

The first Ford truck, the Model TT introduced in 1917, carried a base price of about $600 for the bare chassis, with a typical truck body pushing the price to around $750. In today’s dollars, that range would roughly translate to $11,000 to $13,000, depending on the inflation method and configuration.


What was the Model TT and why does price matter?


Ford’s Model TT was designed as a purpose-built one-ton truck that could be outfitted with a cargo bed or other commercial bodies. Built on the same basic platform as the Model T, the TT aimed to offer farmers, tradespeople, and small businesses a practical work vehicle with the benefits of Ford’s mass-production approach. The price at launch reflects how Ford positioned the TT as an affordable, entry-level commercial option rather than a luxury model.


Pricing at launch


At its debut in 1917, Ford priced the Model TT’s base rolling chassis at approximately $600. If buyers added a cargo bed or a more substantial truck body, the price rose to about $750. These figures are in 1917 dollars and could vary slightly by dealer and body configuration.


What those prices included


The base price covered the chassis and powertrain, while the cargo bed, hoist, and specific body designs were sold separately. Local dealer charges, optional equipment, and regional specifications could affect the final sticker price.


Inflation and purchasing power


Inflation calculations show that $600 in 1917 is roughly equivalent to about $11,000 today, while $750 would be closer to $13,000. The exact modern equivalent depends on the inflation index used, but the takeaway is that the TT was marketed as an affordable work vehicle for its era.


Context and legacy


The Model TT helped Ford extend its mass-production prowess into the commercial sector, establishing a lineage that would influence pickup trucks for decades. Its inexpensive entry point and durable design contributed to Ford’s growing footprint among farmers and small businesses in the United States.


Summary


The first Ford truck, the Model TT, cost about $600 for the base chassis in 1917, with a basic truck body bringing the price to around $750. Adjusted for inflation, that equates to an approximate modern price range of $11,000 to $13,000, depending on the configuration and inflation measure. The TT’s introduction marked Ford’s entry into utilitarian trucks and set a precedent for affordable, work-ready pickups in the decades that followed.

How much did the first Ford vehicle cost?


The first Ford car, the 1903 Model A, cost $850. However, the more famous and affordable 1908 Model T initially cost about $825 to $850 and later dropped to around $260 by 1925 due to the implementation of the assembly line.
 
1903 Model A

  • Cost: $850
  • Note: This was the very first Ford model produced and sold. 

1908 Model T
  • Initial Cost: Approximately $825 to $850 
  • Note: The Model T was intended to be an affordable car for the masses. 
  • Final Cost: Dropped to around $260 by 1925 due to advancements in the assembly line production method. 



How much is a 1970 F100 worth today?


The value of a 1970 Ford F-100 varies widely, from approximately $15,000 to over $27,000 for models in average to good condition, though exceptional examples can fetch prices up to $277,500 or even higher if heavily modified. Factors like the model (Sport Custom vs. Custom), engine, condition, mileage, and any modifications or special features significantly impact the final price.
 
Factors that influence value

  • Condition: A truck's overall condition is a primary factor. Excellent, well-maintained trucks in original or professionally restored condition will be worth more than those with rust, damage, or poor past repairs. 
  • Trim and Engine: The specific trim level, such as the Sport Custom, and the engine it's equipped with (e.g., 6-cylinder vs. V8 options like the 302 or 360 cid) all affect value. 
  • Modifications: Significant modifications, especially those done well with high-quality parts, can increase value. Conversely, poorly executed modifications or changes that detract from the truck's originality will decrease its value. 
  • Mileage: Lower mileage typically commands a higher price. However, in the classic car market, sometimes a low-mileage vehicle with an unknown history or title issues can be less valuable than one with higher mileage but a solid background. 
  • Documentation and History: A truck with a clear history, clean title, and maintenance records will be worth more than one with a questionable past.

Examples of recent sales
  • Low: $15,382$ 15 comma 382$15,382 for a 1970 Ford F-100 Sport Custom in good condition with some original parts but requiring maintenance. 
  • Average: Approximately $24,263$ 24 comma 263$24,263 for a 1970 Ford F-100 Sport Custom in good condition with average specifications. 
  • High (modified): $28,000$ 28 comma 000$28,000 for a custom F-100, and a heavily modified 1970 F-100 sold for $135,000$ 135 comma 000$135,000. 
  • Very high (rare/exceptional): $277,500$ 277 comma 500$277,500 for a rare, well-maintained example. 

Where to find your truck's value
  • Online Valuation Tools: Services like Hagerty can provide estimated values based on the truck's condition and features. 
  • Recent Sales Data: Classic.com and auction sites offer recent sold prices that can help you gauge the market. 
  • Professional Appraisal: For the most accurate valuation, consider getting a professional appraisal, especially if the truck is in excellent condition or heavily modified.



How much did a Ford F150 cost in 1984?


Price

StyleInvoiceMSRP
2dr XL Standard Cab LB$0$8,226
2dr XL 4WD Standard Cab SB$0$10,283
2dr XL 4WD Standard Cab LB$0$10,440
2dr XL Extended Cab SB$0$9,534



How much did a 1966 Ford F100 cost new?


A base model 1966 Ford F-100 started at around $1,950. With options like the Styleside bed, the price increased to about $2,085, and a basic truck with the Flareside bed cost approximately $2,069. Adding various options could significantly increase the price, with one example reaching over $3,250 when fully equipped, as noted on Curbside Classic.
 

  • Base model: A basic F-100 started at approximately $1,950. 
  • Styleside model: The Styleside, with its integrated bed, was priced at about $2,085. 
  • Flareside model: The Flareside, with the fenders outside the bed, cost around $2,069. 
  • Fully-optioned model: With a V8 engine, automatic transmission, and other accessories, a fully-equipped model could cost over $3,250, as detailed on Curbside Classic. 


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.