How much does a 70 series Land Cruiser cost?
Prices for the 70 Series Land Cruiser vary by market and by whether you’re buying new or used. In markets where Toyota still sells a new 70 Series, base prices typically begin around the mid-range of the local market (roughly AUD 60,000 in Australia) and can climb with trim and body style. In North America and much of Europe, new 70 Series isn’t offered, so buyers typically look at used examples with prices that have broad ranges depending on year, mileage and condition (roughly USD 20,000–60,000 in recent years).
Global pricing snapshot
The following overview outlines how prices tend to differ by region and by new-vs-used status, reflecting current market patterns as of 2025.
- New 70 Series availability is limited to certain markets (notably Australia, parts of the Middle East and Africa). In those markets, base configurations generally start around the AUD 60,000 range and rise with trim levels and body styles.
- In the United States and much of Europe, new 70 Series is not sold, so the market is driven by used examples, with wide price dispersion based on year, condition, and modifications.
- For import-minded buyers in other regions, prices can be affected by taxes, import duties, fees, and local supply dynamics, which can push on-road and total-cost-of-ownership higher.
Overall, the global price landscape reflects a niche vehicle with varying availability; prospective buyers should verify current local listings and any regional taxes or fees that apply.
Australia and New Zealand
As a key market where the 70 Series remains in production and sale, Australian and New Zealand pricing typically centers on new configurations with limited volume and strong off-road demand.
- New price range (before on-road costs): commonly around AUD 60,000 to 80,000, depending on variant and features.
- Used market: late-1990s to early-2000s models (and certain newer locally converted units) can range from roughly AUD 25,000 to 45,000 depending on condition, mileage, and provenance.
In AU/NZ, buyers often weigh the trade-off between capable factory-built variants and the growing market for well-maintained, imported or converted units—especially for mining and rural-use contexts.
United States and Canada
New models are not sold by Toyota in North America, so buyers typically rely on used units or imported examples.
- Used price range: broadly from about USD 20,000 to USD 60,000, driven by year (often 1980s–1990s chassis) and overall condition; more recent or well-preserved units can command higher prices.
- Variability: price is highly influenced by rust, drivetrain integrity, transmission type, and any modifications for off-road use.
For U.S. and Canadian buyers, the 70 Series functions as a niche collector or off-road workhorse, with prices reflecting scarcity and import-adjacent costs when applicable.
Middle East, Africa, Europe, and Asia (import markets)
In several regions outside Australia, the 70 Series is accessed mainly through imports or legacy stock, resulting in a mix of new imports and used units.
- New availability: limited or occasional, with regional pricing influenced by local taxes and duties; new units, when available, tend to be higher due to import-related costs.
- Used markets: widely variable; some markets see mid-range prices for well-kept older units, while others may command premium for low-mileage or rare variants.
Prospective buyers should account for local compliance requirements, potential restoration needs, and the availability of parts and service in these markets.
Buying considerations and tips
To navigate price effectively, consider the following practical factors that influence total ownership costs and long-term value.
- Total cost of ownership: taxes, import duties (where applicable), insurance, and on-road costs can substantially alter the sticker price.
- New vs used: New 70 Series availability is limited outside certain markets; used examples are the more common route for many buyers.
- Vehicle condition: rust, frame integrity, engine and transmission health, and suspension components are critical for a reliable 70 Series; seek a comprehensive inspection.
- Maintenance and parts: availability of service and genuine parts varies by region and age of the model; check local support networks and aftermarket options.
- Documentation and history: service records, previous ownership, and any restoration work can greatly affect price and value retention.
With careful due diligence, buyers can balance price with reliability and the enduring off-road capability that defines the 70 Series.
Summary
The price of a Toyota Land Cruiser 70 Series in 2025 is highly market-specific. In regions where a new 70 Series is sold, base prices typically start around the AU$60,000 range (and can climb with trim), while in North America and many European markets the vehicle is not sold new and prices hinge on used-market conditions, which can range broadly from about USD 20,000 to USD 60,000 or more for well-preserved examples. Always verify current regional pricing, factor in taxes and import costs, and assess long-term maintenance accessibility when evaluating a 70 Series purchase.
