How much is a Malibu USA?
In the United States, a standard 750 ml bottle of Malibu Original typically costs about $15–$20 at most liquor stores, with variations by state, retailer, and promotions. Smaller sizes are cheaper, larger sizes cost more, and prices can differ by flavor.
Malibu is a coconut-flavored rum produced by Pernod Ricard. The price you pay depends on bottle size, flavor, and where you shop. This guide breaks down typical price ranges across common formats, explains factors that drive price differences, and offers tips to find the best deals from coast to coast.
Common Malibu bottle sizes and price ranges
Here are the usual Malibu bottle sizes you'll encounter in U.S. stores, with typical price ranges before taxes and fees. Actual prices vary by state and retailer.
- 750 ml bottle (standard): roughly $14–$22
- 1 liter bottle: roughly $19–$28
- 375 ml bottle: roughly $7–$12
- 50 ml mini (hotel mini): roughly $2–$3
Prices above reflect common formats found in mainstream liquor stores and online retailers as of 2025. Always check local listings for exact prices, as promotions and taxes can shift figures significantly.
What affects Malibu prices in the United States
Taxes and state distribution
Prices are influenced by the state's excise tax on alcohol, whether the store is privately run or state-controlled, and the local distribution network. Some states levy higher taxes or have different pricing rules, which can raise the shelf price or limit discounting.
Flavor and packaging variations
Malibu offers multiple flavors (Original, Mango, Pineapple, Raspberry, and others). While most standard flavors price similarly, some limited or premium flavors and special gift sets can carry a higher per-bottle price or different package pricing.
Promotions and retailer type
Discounts vary by retailer. National chains, warehouse clubs, and online retailers may offer lower unit prices or bundled deals, while independent shops might have higher everyday prices but occasional local promotions.
Malibu flavors and pricing considerations
Flavor lineup mostly tracks with similar price bands, though variations exist due to ingredient costs, marketing, and packaging. When shopping, check whether a promotion applies across flavors or only to specific SKUs, and beware that some flavored variants may be sold in smaller or larger formats with different price points.
Tips to save on Malibu in the USA
Here are practical ways to keep Malibu affordable across states and retailers.
- Check multiple retailers and compare unit prices, including online options
- Look for promotions, loyalty discounts, and coupon offers
- Buy larger formats when you plan to use it regularly—per-liter price is usually lower
- Consider gift sets or bundled packages that include mixers or glassware
- Be mindful of local taxes and state-run stores where prices may differ from neighboring states
- Sign up for retailer emails or apps to receive early notices of discounts
By shopping around and timing purchases, you can often save several dollars per bottle, especially when buying in larger formats or during promotional periods.
Summary
Malibu prices in the USA vary by bottle size, flavor, and location. A typical 750 ml bottle sits in the mid-teens to the low-20s in many markets, with larger or smaller formats following proportional pricing. Taxes, state distribution, promotions, and retailer type all influence the final price. For the most accurate figure, check your local retailers or online stores at the time of purchase.
