How much is the 2024 Bronco Sport?

The 2024 Ford Bronco Sport starts at about $29,000 MSRP, with higher trims climbing into the mid-to-high $40,000 range for well-equipped models. Destination charges apply, and final prices vary by dealer, incentives, and region.

This article outlines current pricing by trim, explains what factors influence the sticker price, and offers guidance on how to shop for the best deal in 2024. Prices cited are typical starting MSRPs published by Ford and major automotive outlets, not including destination charges or taxes.

Pricing by trim

Below are the approximate starting MSRPs for the 2024 Bronco Sport before destination charges. Actual prices can vary by market and dealer incentives.

• Base: around $29,000


• Big Bend: around $32,000


• Outer Banks: around $35,000


• Badlands: around $37,000

Note: These figures exclude the destination charge, which is typically about $1,595 in the U.S., and excludes taxes, fees, and any dealer-installed options or incentives.

What affects the price

Several items can push the final price higher or lower than the starting MSRPs listed above. Here is a guide to what tends to move the needle.

• Engine choice: Standard 1.5L EcoBoost vs optional 2.0L EcoBoost (available on select trims) affects cost.


• Drivetrain and off-road packages: 4x4 systems, Sasquatch package, or other off-road upgrades add to the sticker price.


• Interior and tech: Upgraded seats, leather, premium audio, navigation, and driver-assist tech packages can raise the total.


• Exterior options and accessories: Roof racks, paint choices, and accessory bundles impact pricing.


• Destination and handling fees: Destination charges are standard in the U.S. and vary by region; local documentation fees may apply.


• Incentives and financing: Seasonal promotions, fleet programs, and lender deals can reduce the effective purchase price.

Dealers often offer promotions that can significantly affect the actual out-the-door price. It’s important to compare offers from multiple dealers and consider the total cost of ownership, not just the sticker price.

Tips for getting the best price

To maximize savings, compare multiple quotes, check Ford’s official incentives page, and act on limited-time promotions. Consider timing your purchase around year-end sales events or factory incentives, and don’t be afraid to negotiate or look for demo or certified pre-owned options if a new unit is not required.

Summary

The 2024 Bronco Sport presents a price ladder from roughly $29,000 for the entry-level model to the upper $30s and into the $40,000s for well-equipped trims, before destination charges. Consumers should expect regional variations, dealer-specific fees, and periodic incentives that can affect the final price. For the most accurate, current pricing, consult Ford’s official site or contact local dealers to compare trims, packages, and promotions.

Why is no one buying Broncos?

And over the last couple of years there are certain models of the Broncos with dealer markups of $5,000 to $10,000. And some even reaching $20,000. Over MSRP. Which has now led to the Broncos.

How much should I pay for 2024 Bronco Sport?

The Manufacturer's Suggested Retail Price (MSRP) for the 2024 Ford Bronco Sport starts at $31,390 for the Big Bend base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features.

What is the lawsuit against the Ford Bronco Sport?

Ford is facing several lawsuits related to its Bronco Sport vehicles, including a class-action lawsuit over a faulty 12-volt battery recall that allegedly did not fix the problem, and another lawsuit investigation related to a fuel injector defect that poses a fire risk. The 12-volt battery recall affected about 273,000 Bronco Sport and Maverick models, while the fuel injector issue affects certain Bronco Sport and Escape models with 1.5-liter engines.
 
12-volt battery class-action lawsuit 

• What it's about: A class-action lawsuit alleges that Ford's fix for the 12-volt battery recall is insufficient and that the batteries continue to fail. 
• Vehicle models: 2021–2023 Bronco Sport and 2022–2023 Maverick models equipped with a specific 12-volt battery. 
• Legal claims: The suit claims Ford's recall is inadequate and has led to issues like the vehicle failing to restart or stalling. It also alleges the recall cost owners time and money for repairs and has devalued the vehicles. 
• Recall details: Ford recalled certain models over a 12-volt battery defect that could cause a loss of drive power or a failure to restart. The fix involved software updates. 

Fuel injector lawsuit investigation

• What it's about: An investigation has been launched into a separate fuel injector defect that could lead to fuel leaks and a risk of engine fires.
• Vehicle models: Certain Bronco Sport and Escape models with 1.5-liter engines.
• Legal claims: The lawsuit is looking into Ford's handling of the defect, which has resulted in multiple recalls. Some vehicles that received previous "fixes" have reportedly still experienced engine fires.
• Recall details: The recall is for a defect where fuel can leak into the engine compartment. Ford's interim fix involves a software update, but a permanent solution is still being developed. 

Other legal issues

• Lemon Law: Individuals with persistent issues may be able to pursue a "lemon law" claim, as shown in a case where a Bronco owner received a vehicle buyback for ongoing problems. 
• Other recalls: While not directly tied to a lawsuit yet, it's worth noting other safety recalls, such as one for a loose bolt in some 2021-2023 Broncos (SUV, not Sport) that could increase injury risk in an accident, according to Austin American-Statesman. 

Is the 2024 Ford Bronco Sport a good car?

The 2024 Ford Bronco Sport is praised for its off-road capability, versatile and practical interior, and easy-to-use controls, but it is criticized for its standard 1.5L engine's lack of power and its low predicted reliability rating. Reviewers note that while the base engine is adequate for city driving, it struggles on the highway, and the higher-performance 2.0L engine in trims like the Badlands is recommended for better acceleration.
 
You can watch this video for a review of the 2024 Ford Bronco Sport Outer Banks's features: 59sThinkOutsideTheCubeYouTube · Oct 12, 2025
Pros

• Off-road capability: Offers advanced 4x4 systems and high ground clearance, making it confident on various terrains. 
• Versatile interior: Features a practical, easy-to-clean interior with features like an openable rear glass, adjustable rear lights for camping, and a roomy cabin. 
• Intuitive controls: Designed with easy-to-use controls that don't require you to take your eyes off the road. 
• Comfortable and modern: Features a comfortable and tech-savvy interior, with available features like a large touchscreen, premium audio, and advanced safety systems. 

Cons

• Predicted low reliability: Consumer Reports gives the 2024 model a low predicted reliability rating based on data from previous years. 
• Underpowered base engine: The standard 1.5-liter engine is adequate for city driving but lacks power for passing on the highway, and can be noisy under acceleration. 
• Limited rear legroom: The rear legroom is not as generous as in some rivals, and the narrow rear-seat access can make it difficult to climb in. 

This video discusses the 2024 Ford Bronco Sport's reliability ratings and recall information: 1mMotormouthYouTube · Aug 13, 2025
Best for

• Those who prioritize off-road capability in a small SUV
• Buyers who want a versatile and practical vehicle with a durable interior for their adventures 
• People who appreciate a fun, retro-inspired design