How much will the Toyota Crown 2023 cost?
The Toyota Crown 2023 in the United States starts in the low $40,000s before destination and can climb into the mid-to-high $50,000s depending on trim and options.
The Crown is sold with two main powertrains in the U.S. market—the standard Hybrid and the higher-performance Hybrid Max—and pricing varies by trim and added features. This overview reflects typical MSRPs for the 2023 model year and may differ by region or dealer incentives. Always check Toyota's official site or your local dealership for exact figures and destination charges.
Pricing overview
Below are estimated U.S. MSRPs for the 2023 Crown by trim. These figures exclude the destination charge, taxes, and any dealer discounts or incentives.
- Crown XLE Hybrid: starting around $41,000
- Crown XLE with optional packages: around $46,000
- Crown Limited Hybrid Max: around $53,000
- Crown Limited Hybrid Max with additional packages: around $58,000
Pricing will vary by region and dealer, and adding features or packages can push the price higher. The destination charge typically adds roughly $1,000–$1,200 to the sticker price, depending on where you buy.
Destination charges and regional variation
In the U.S., the official MSRP excludes destination charges, which are set by Toyota and can differ by market. Destination fees commonly fall in the $1,000–$1,200 range for the Crown, and taxes, title, and registration will also affect the total purchase price. Always confirm the exact destination charge with your dealer when obtaining a firm quote.
What affects the price
Several factors shape the final cost of a 2023 Toyota Crown. Understanding these can help buyers gauge total out-the-door costs.
- Trims and powertrain: Hybrid vs. Hybrid Max options influence the base price.
- Packages and options: Premium audio, navigation, lighting, wheels, and driver-assistance packages add to the sticker price.
- Regional pricing and dealer quotes: Local market conditions and dealer incentives can alter the final price.
- Destination charges: As noted, varies by region and is added to the MSRP.
- Taxes, fees, and incentives: State taxes and any manufacturer incentives affect the bottom line.
Considering these factors helps buyers estimate the total cost they’ll pay at the dealership, beyond the base MSRP.
Global pricing context
Pricing for the Toyota Crown varies by country beyond the United States. In other large markets, list prices are influenced by local taxes, import duties, and available powertrains.
Japan market snapshot
In Japan, where the Crown has a long-standing presence, pricing generally ranges from around 4.5 to 6.5 million yen depending on trim and options, with hybrid variants becoming more common as standard equipment in higher grades.
Summary: The 2023 Toyota Crown in the U.S. sits in the low-$40,000s for base Hybrid models, climbing into the mid-to-high $50,000s for top-tier Hybrid Max configurations with options. Exact prices depend on trim, packages, destination charges, and regional incentives. Prospective buyers should consult Toyota’s official site or a local dealer for precise, up-to-date pricing and available discounts.
