Is Acura considered Honda?
Yes, Acura is considered a division of Honda Motor Company. Acura is Honda's luxury vehicle division, producing high-end automobiles that compete with other premium brands like Lexus, Infiniti, and BMW.
Acura's Relationship with Honda
Acura was launched in 1986 as Honda's luxury vehicle division, with the goal of providing a more premium product line to compete with other luxury automakers. Acura vehicles are designed, engineered, and manufactured by Honda, using many of the same platforms, engines, and technologies as Honda's mainstream models. However, Acura vehicles typically feature more advanced features, higher-quality materials, and a more refined driving experience compared to their Honda counterparts.
While Acura is a separate brand from Honda, it is wholly owned and operated by Honda Motor Company. Acura vehicles are sold and serviced through Honda's dealer network, and the two brands share many common components and engineering resources. This close relationship allows Acura to leverage Honda's extensive research, development, and manufacturing capabilities to produce its luxury vehicles.
Key Differences Between Acura and Honda
The main differences between Acura and Honda are:
- Luxury and Premium Features: Acura vehicles are designed and equipped with more premium materials, advanced technologies, and a higher level of craftsmanship compared to Honda models.
- Performance and Driving Dynamics: Acura models typically offer more powerful engines, sportier suspension tuning, and a more engaging driving experience than their Honda counterparts.
- Pricing and Market Positioning: Acura vehicles are priced and positioned as luxury/premium offerings, competing with other luxury brands, while Honda models are focused on the mainstream, non-luxury market.
Despite these differences, Acura and Honda share many common components, platforms, and engineering resources, allowing Acura to leverage Honda's extensive capabilities to produce its more premium vehicles.
