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Is Acura the luxury brand of Honda?

Yes, Acura is the luxury vehicle division of the Japanese automaker Honda Motor Company. Acura was launched in 1986 as Honda's luxury brand, offering more premium and upscale vehicles compared to the mainstream Honda lineup.


Acura's History and Positioning


Acura was established by Honda in 1986 as its luxury vehicle division, with the goal of competing with other premium automotive brands like Lexus, Infiniti, and Cadillac. The first two Acura models introduced were the Legend sedan and the Integra sports car. Acura was the first Japanese luxury automotive brand to be introduced in the United States, arriving a few years before Lexus and Infiniti.


Over the years, Acura has expanded its lineup to include a variety of luxury sedans, SUVs, and sports cars. Some of Acura's current models include the TLX sedan, the RDX and MDX SUVs, and the NSX supercar. Acura vehicles are typically priced higher and offer more premium features, materials, and performance compared to their mainstream Honda counterparts.


Acura's Relationship to Honda


While Acura is a separate luxury division, it is still closely tied to and owned by Honda. Acura vehicles share many underlying platforms, engines, and technologies with Honda models, but are differentiated by more upscale styling, additional features, and higher price points. This allows Honda to leverage its engineering and manufacturing capabilities to produce more premium vehicles under the Acura brand.


So in summary, yes Acura is considered the luxury brand of Honda, offering a more premium automotive experience for customers willing to pay a higher price. Acura competes directly with other luxury marques, while Honda continues to serve the mainstream automotive market.

Is Lexus or Acura more luxurious?


Overall, Lexus is often viewed as a more premium brand with superior reliability and luxury appeal, while Acura is recognized for its sporty performance and value. The choice between the two may ultimately depend on individual preferences regarding luxury versus sportiness, as well as specific model offerings.



Is Acura a high end Toyota?


Acura is the luxury line for the Honda Motor Company, while Lexus is the luxury line for the Toyota Motor Corporation.



Which lasts longer, Acura or Lexus?


Which Is More Reliable: Acura or Lexus? The Lexus nameplate was declared the overall most reliable brand by J.D. Power in its most recent U.S. Vehicle Dependability Study. However, 169 problems have been reported to RepairPal for Lexus vehicles5 compared to only 97 for Acura models.



Is Acura considered a luxury brand?


Acura is a luxury brand and it provides the highest quality in its models. The additional features provided in luxury brands include: Soft, high quality leather materials. Spacious and elegant design.



Which is better, Acura or Audi?


Is Acura more reliable than Audi? In general, Acura vehicles tend to last longer and retain more of their resale value. And reliability, of course, goes hand in hand with safety, where Acura also has the edge.



Is Acura a high end Honda?


Acura, on the other hand, is Honda's luxury division. Launched in 1986, Acura was the first Japanese premium car brand. The vehicles under this marque are designed with a greater emphasis on performance, luxury features, and a higher level of craftsmanship.



Is INFINITI more luxury than Acura?


Regarding luxury vehicles, INFINITI and Acura have earned a reputation for combining style, performance, and cutting-edge technology. However, INFINITI consistently outshines Acura in critical areas, offering a more comprehensive suite of engine options, superior performance features, and advanced technology.



Is Acura expensive to maintain?


According to RepairPal, Acura drivers pay $501 on average for annual repairs and maintenance. Compared to other vehicles, this is a relatively low upkeep cost. The average for all brands is $652, and many luxury vehicles have even higher maintenance costs due to expensive specialty parts and high breakdown rates.



Is Acura a status symbol?


The top non-luxury car brands Americans think look high-status are Acura, Volvo, and Jeep. Acuras and Volvos often have sleek designs that can be appealing to the eye, while Jeep is known for its more rugged yet iconic style.



What is Toyota's luxury brand?


Lexus
Lexus. Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.