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Is Bronco an expensive car?

The Ford Bronco is a popular off-road SUV that has been making a comeback in recent years. While the Bronco is not the most affordable vehicle on the market, its price tag can vary significantly depending on the specific model and features. In this article, we'll take a closer look at the Bronco's pricing and whether it can be considered an expensive car.


Bronco Pricing Overview


The base model of the 2023 Ford Bronco starts at around $30,000, making it a relatively affordable option in the off-road SUV segment. However, the price can quickly climb as you add more features and upgrade to higher trim levels. The top-of-the-line Bronco Wildtrak, for example, can cost upwards of $50,000 or more, depending on the options and packages selected.


The Bronco's pricing is influenced by several factors, including its powerful engine options, advanced off-road capabilities, and premium interior materials. Additionally, the Bronco's popularity and limited availability have contributed to its higher price tag in some cases, as demand has outpaced supply in certain markets.


Comparing the Bronco to Other Off-Road SUVs


When compared to other popular off-road SUVs, the Bronco's pricing can be considered relatively competitive. For example, the Jeep Wrangler, a long-time rival of the Bronco, starts at around $28,000 for the base model, but can also reach similar price points as the top-end Bronco Wildtrak.


Other off-road-focused SUVs, such as the Toyota 4Runner and Nissan Xterra, typically have lower starting prices than the Bronco, but may not offer the same level of off-road performance and features.


Factors to Consider When Evaluating the Bronco's Price



  • Off-Road Capabilities: The Bronco is designed with advanced off-road features, such as locking differentials, high-clearance suspension, and rugged underbody protection, which contribute to its higher price tag.

  • Engine and Powertrain Options: The Bronco offers a range of powerful engine choices, including turbocharged V6 and EcoBoost options, which can significantly impact the vehicle's price.

  • Premium Interior and Features: The Bronco's interior is designed with high-quality materials and features, such as leather upholstery, premium audio systems, and advanced technology, which add to the overall cost.

  • Limited Availability and Demand: The Bronco's popularity and limited availability in certain markets have led to some dealers charging above the MSRP, further increasing the cost for consumers.


In conclusion, while the Ford Bronco can be considered a more expensive option in the off-road SUV segment, its pricing is largely justified by its impressive off-road capabilities, powerful engine options, and premium interior features. Ultimately, the Bronco's price tag will depend on the specific model and options chosen, as well as the local market conditions and dealer pricing.

Do broncos hold their value?


According to Kelley Blue Book, the Ford Bronco is among the top winners of the 2024 Best Resale Value Award. This prestigious award recognizes vehicles that hold value well over time, making the Ford Bronco an excellent investment for those planning to sell their vehicle.



Is the Ford Bronco a luxury car?


While far from a luxury vehicle, the Bronco is more comfortable on the road than an equivalent Jeep Wrangler, its most direct competitor.



What is so special about Bronco?


Performance is where the Bronco really shines. It boasts impressive off-road capabilities thanks to its advanced terrain management systems, high ground clearance, and water-fording abilities.



Are Broncos more expensive than jeeps?


Fundamentally, both rigs are similar. The Bronco and Wrangler are available in two- and four-door body styles with removable doors and a variety of hard and soft top choices. Only $25 separates the 2021 Wrangler's $28,475 base price from the 2021 Bronco's $28,500 MSRP.



Are Broncos good on gas?


The Bronco's fuel efficiency varies depending on the engine and configuration you choose. 2.3L EcoBoost® I-4 Engine: EPA-estimated 20 city / 22 highway / 21 combined mpg (4-Door) EPA-estimated 20 city / 21 highway / 20 combined mpg (2-Door)



Are broncos good on gas?


The Bronco's fuel efficiency varies depending on the engine and configuration you choose. 2.3L EcoBoost® I-4 Engine: EPA-estimated 20 city / 22 highway / 21 combined mpg (4-Door) EPA-estimated 20 city / 21 highway / 20 combined mpg (2-Door)



Is a Ford Bronco expensive?


The 2025 Ford Bronco has a starting sticker price of $39,890, with the range-topping Bronco Raptor kicking off at $91,930.



Is insurance high on Broncos?


National General and Safeco offer the cheapest Bronco insurance, at $109 per month. Newer models, like the 2024 Bronco, have higher premiums averaging $181 per month vs. $150 per month for 2021 models.



What class of car is a Bronco?


Compact SUV

Ford Bronco
Model years1966–1996 2021–present
Body and chassis
ClassCompact SUV (1965–1977, 2004 concept) Full-size SUV (1978–1996) Mid-size SUV (2021–present)
Body style2-door SUV (1965–1996, 2004 concept, 2021–present) 4-door SUV (2021–present)



Does Bronco hold its value?


Limited production also adds to its value, creating a sense of exclusivity. Additionally, the Ford Bronco's interior and exterior design appeal to buyers, enhancing its resale value. The Ford Bronco is an excellent choice for those looking for a vehicle that will hold its value over time.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.