Is Ford bringing the Taurus back in 2025?
The short answer: Ford has not officially announced a Taurus revival for 2025, and there are no credible indications that the nameplate is returning this year. The Taurus last sold in the United States in 2019, as Ford shifted its focus toward SUVs and electrified vehicles. This article outlines the current status and what a revival would entail.
Current status and signals
Here is what is publicly known about Ford’s plans related to the Taurus and mid-size sedans, as of early 2025.
- The Taurus was discontinued in the U.S. after the 2019 model year; Ford has not announced a direct successor or a formal plan to reintroduce a Taurus in 2025.
- Ford’s product emphasis in recent years has been on sport-utility vehicles, crossovers, and electrified models (such as the Mustang Mach-E and the F-150 Lightning), with sedans playing a shrinking role in the U.S. lineup.
- There have been no credible official statements, investor communications, or confirmed leaks indicating a Taurus revival for 2025 from Ford or its executives.
- Public sentiment and media rumors about reviving the Taurus exist in speculative outlets and social media, but they lack verifiable evidence from Ford.
Taken together, the current landscape suggests no active development or timetable for a 2025 Taurus launch, aligning with Ford’s broader push toward SUVs and electrified propulsion.
What a Taurus revival would entail
If Ford were to bring back the Taurus, it would require careful planning across several dimensions. The list below outlines the major considerations a revival would need to address.
- Powertrain options: Decide between traditional internal combustion, hybrid, plug-in hybrid, or fully electric propulsion, including battery strategy and efficiency targets.
- Platform and design: Choose whether to reuse an existing sedan platform, adapt a new architecture, or build on an EV-dedicated chassis, all while balancing Taurus heritage with modern styling and features.
- Manufacturing and supply chain: Assess plant capacity, tooling needs, supplier networks, and potential retooling or new investment to support production.
- Market positioning and pricing: Define target markets (U.S., Canada, other regions), competitive set (e.g., Camry, Accord, Sonata), and pricing strategy to ensure a compelling value proposition.
In short, a Taurus revival would demand a clear business case, significant investment, and alignment with Ford’s broader product and electrification strategy. As of now, no such plan is publicly stated.
Industry context and potential timeline
Industry observers note that if Ford ever proceeds with a Taurus revival, it would likely follow a formal announcement and could take several years to reach showroom floors, given design, regulatory, and manufacturing timelines. Any official confirmation would come from Ford leadership and investor communications rather than speculative reports.
Historical context of the Taurus
The Taurus has a long history as a staple mid-size sedan for Ford, particularly in the United States. Its U.S. run ended in 2019, as consumer demand shifted toward SUVs and crossovers. A revival would mark a notable strategic shift for Ford and would require convincing a broad set of buyers to trade the popularity of crossovers for a traditional sedan.
Summary
As of 2025, Ford has not announced any plan to bring back the Taurus in 2025. The Taurus name remains unused in Ford’s current U.S. lineup, and the company continues to prioritize SUVs and electrified vehicles. If Ford were to revive the Taurus, it would involve substantial design, engineering, and market considerations and would likely come with a formal announcement and a substantial lead time before launch. For now, readers should treat Taurus revival as speculative rather than imminent.
