Is Ford going to keep making the Edge?
Ford Motor Company has announced that it will be discontinuing the Ford Edge SUV after the 2023 model year. The Edge, which has been in production since 2006, will be phased out as the automaker shifts its focus towards electric vehicles and other crossover models.
Reasons for Discontinuing the Ford Edge
According to Ford's recent statements, the decision to discontinue the Edge is part of the company's broader strategy to streamline its product lineup and invest more heavily in electric and hybrid vehicles. The Edge, which has been a steady seller for Ford over the years, is seen as less essential to the company's future plans compared to other crossover models like the Escape and Explorer. Ford is also facing increasing competition in the midsize SUV segment from rivals like the Honda Pilot, Toyota Highlander, and Chevrolet Traverse.
What Happens to Existing Ford Edge Owners?
Ford has assured current Edge owners that the vehicle will continue to be supported with parts and service for the foreseeable future, even after production ends. Owners will still be able to purchase the 2023 model year, which is expected to be the last version of the Edge available. Beyond that, Ford has not provided specific details on how long it will continue to support the Edge with maintenance and repairs.
The Future of Ford's SUV Lineup
- Ford is expected to focus more on its electric vehicle offerings, including the Mustang Mach-E and an upcoming all-electric version of the Explorer.
- The company's traditional SUV lineup, including the Escape, Explorer, and Expedition, will likely continue to be a core part of Ford's product portfolio.
- Ford may also introduce new crossover models to fill the gap left by the discontinuation of the Edge.
While the discontinuation of the Ford Edge marks the end of an era for the automaker, it is part of a broader shift in the industry towards electrification and a more streamlined product lineup. Ford's decision to focus on its electric and core SUV models is a strategic move to position the company for long-term success in a rapidly evolving automotive market.
