Is RAM a brand or model?
When it comes to the automotive world, the term "RAM" often sparks curiosity. Is it a brand, a model, or something else entirely? As the owner of Kevin's Autos, with years of experience in car maintenance and repair, I’m here to clear up the confusion and provide a detailed explanation.
RAM: A Brand, Not Just a Model
RAM is a brand of trucks and commercial vehicles that operates under the umbrella of Stellantis, a multinational automotive manufacturer. Originally, RAM was a model line of Dodge trucks, but in 2009, it was spun off into its own distinct brand. This move allowed RAM to focus exclusively on producing high-quality trucks and vans, catering to both personal and commercial needs.
The History of RAM
To understand how RAM became a standalone brand, let’s take a quick look at its history:
- 1981: The Dodge RAM pickup truck was introduced as part of the Dodge lineup.
- 2009: Fiat Chrysler Automobiles (FCA), which owned Dodge at the time, decided to separate the RAM truck line from Dodge, creating the RAM brand.
- Present Day: RAM continues to produce a range of trucks and vans, including the popular RAM 1500, RAM 2500, and RAM ProMaster vans.
Why the Separation from Dodge?
The decision to split RAM from Dodge was strategic. By creating a dedicated truck brand, Stellantis (then FCA) could focus on building a strong identity for RAM as a leader in the truck market. Meanwhile, Dodge could concentrate on its performance-oriented cars, such as the Charger and Challenger.
Popular RAM Models
RAM offers a variety of models to suit different needs. Here are some of the most popular ones:
- RAM 1500: A light-duty pickup truck known for its comfort, advanced technology, and towing capabilities.
- RAM 2500 and 3500: Heavy-duty trucks designed for serious towing and hauling tasks.
- RAM ProMaster: A versatile van often used for commercial purposes, such as deliveries and mobile businesses.
Conclusion
In summary, RAM is not just a model but a full-fledged brand specializing in trucks and commercial vehicles. Its separation from Dodge allowed it to carve out a unique identity in the automotive market, focusing on innovation, durability, and performance. Whether you’re looking for a reliable work truck or a comfortable daily driver, RAM has something to offer.
If you have any questions about RAM vehicles or need assistance with maintenance and repairs, feel free to reach out to us at Kevin's Autos. We’re here to help!
Frequently Asked Questions
Is Ram a make or model?
Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.
Why did Ram become its own brand?
RAM Sets Out on Its Own
In the early 2000s, Daimler-Benz, which then owned Dodge, realized how lucrative the truck market was becoming. The company then decided to separate RAM from Dodge so it could become its own brand. In 2009, the split became official.
How many Ram models are there?
There are 7 trims in total. Tradesman —> BigHorn —> Laramie <—> Rebel —> Limited <—> Limited LongHorn —> TRX. Tradesman is your base model truck. BigHorn is the most common one with tons of options available.
What brand is a Ram truck?
Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner.
What type of car is a Dodge RAM?
pickup trucks
In 2009, Dodge's parent company, Chrysler, made RAM a standalone name for their rugged pickup trucks. This is why if you want to buy a pickup truck older than the 2009 model year, it's called the Dodge RAM, and post-2009 pickups are RAM trucks.
What is the top Ram model?
The highest RAM 1500 trim level is the TRX, offering powerful performance both on the off the roads! Check out some of the highlights below: Supercharged 6.2L HEMI® V8 engine.
Is Ram a truck brand?
Ram Trucks (stylized as RAM) is an American brand of light to mid-weight pickup heavy duty trucks and other commercial vehicles, and a division of Stellantis (previously Fiat Chrysler Automobiles). It was established in a spin-off of Dodge in 2010 using the name of the Ram pickup line of trucks.
What is the luxury version of RAM?
Limited. Starting at $65,205 for 1500 models and $88,650 for 2500 models. The RAM Limited is the ultimate luxury pickup, offering the features and amenities of a luxury SUV with the rugged aesthetics and durability you expect from a RAM pickup!
Is a Dodge a make or model?
Some car makes are under a parent company that is also a make. Consider the company Fiat Chrysler Automobiles (FCA). Fiat and Chrysler are their own makes, but Fiat Chrysler Automobiles is also the parent company of makes like Dodge and Jeep.
What is model RAM?
Algorithms can be measured in a machine-independent way using the Random Access Machine (RAM) model. This model assumes a single processor. In the RAM model, instructions are executed one after the other, with no concurrent operations.
