Is Saturn a GM vehicle?
No, Saturn is not a vehicle manufactured by General Motors (GM). Saturn was a separate automobile brand owned and operated by GM from 1985 to 2010, but it is no longer in production. The Saturn brand was created by GM as a way to compete with Japanese automakers in the small and mid-size car market, but it was ultimately discontinued due to declining sales and profitability.
What Was the Saturn Brand?
Saturn was established by GM in 1985 as a separate division to design, manufacture, and market a new line of small cars. The first Saturn model, the Saturn S-Series, was introduced in 1990 and was marketed as an affordable, reliable, and fuel-efficient vehicle. Over the years, Saturn expanded its lineup to include larger sedans, coupes, and SUVs, but it never achieved the same level of success as some of GM's other brands, such as Chevrolet and Buick.
Why Was Saturn Discontinued?
There were several factors that contributed to the eventual discontinuation of the Saturn brand in 2010:
- Declining Sales: Saturn's sales had been declining for several years, and the brand was unable to compete effectively with other small car manufacturers, such as Honda and Toyota.
- Profitability Issues: Saturn was never a highly profitable brand for GM, and the company decided to focus its resources on its more successful brands, such as Chevrolet and Cadillac.
- GM Restructuring: During the 2008-2009 financial crisis, GM underwent a major restructuring, which included the discontinuation of several of its brands, including Saturn.
After the discontinuation of the Saturn brand, GM continued to sell some of its remaining Saturn models for a few more years, but the brand was ultimately phased out entirely by 2010.
Why did the Saturn car fail?
Its initial setup costs of $5 billion were soon extended as Saturn's sub-compact prices failed to cover the huge costs of a dedicated plant with massive operating costs that produced cars that shared very few parts with other GM brands. By 2000, Saturn was losing $3,000 on every car it sold.
Is Saturn considered GM?
On January 7, 1985, the Saturn Corporation was officially founded. Citing full disclosure, Saturn was founded as a private, employee-owned company, by former GM leadership. They remained private until GM bought them out, and effectively "rewrote" company history.
Does GM still own Saturn?
Saturn cars were produced in the United States until the company disbanded in 2010. According to How Stuff Works, American auto manufacturer General Motors opened Saturn LLC as a subsidiary in 1985.
Are Saturn engines good?
Strengths Of The Saturn
The engine system is well designed, and most Saturns don't have engine trouble for a lot longer than their competitors. They don't tend to have oil leaks, and even the transmission system often needs less maintenance than average. Saturn clutches are long-lasting.
Who made Saturn engines?
The powerplant used in Saturn S-Series automobiles was a straight-4 aluminum piston engine produced by Saturn, a subsidiary of General Motors.
Why did GM get rid of Saturn?
The stock market crashed and that forced GM to make decisions and drop some brands. Saturn and Pontiac both took the brunt of it and were both discontinued. Although, Penske Automotive was in a deal to buy the Saturn brand. Eventually, that deal fell through and Saturn became dead in the water.
What is considered GM vehicle?
General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM.
Are Saturns good cars?
They are hardy vehicles that can handle a lot of driving. Like a lot of small to medium-size cars, most Saturns could be driven for a lot longer than larger vehicles. The engine system is well designed, and most Saturns don't have engine trouble for a lot longer than their competitors.
Did GM own Saturn?
The first Saturn concept vehicle was released in fall 1984 and the company was officially formed in early 1985. At that time, it was a private company owned by former GM leaders but was eventually bought out by GM.
What brands are under GM?
Current auto brands are Buick, Cadillac, Chevrolet, GMC, Baojun, and Wuling. Former GM automotive brands include LaSalle, McLaughlin, Oakland, Oldsmobile, Opel, Pontiac, Hummer, Saab, Saturn, Vauxhall, Daewoo, and Holden.
