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Is Subaru discontinuing Ascent?


The Subaru Ascent, a midsize SUV that has gained popularity for its spacious interior and family-friendly features, has recently been the subject of speculation regarding its future. As an auto service expert with years of experience, I aim to clarify the current status of the Ascent and what it means for Subaru enthusiasts and potential buyers.


Current Status of the Subaru Ascent


As of now, there has been no official announcement from Subaru regarding the discontinuation of the Ascent. The model, which was introduced in 2018, has been a key player in Subaru's lineup, catering to families and those needing extra space without sacrificing the brand's renowned all-wheel-drive capabilities.


Reasons for Speculation


Despite the lack of official news, several factors have contributed to the rumors surrounding the Ascent:



  • Market Trends: The automotive market is shifting, with increasing consumer interest in electric vehicles (EVs) and compact SUVs. This shift may lead manufacturers to reconsider their existing models.

  • Sales Performance: While the Ascent has performed well, fluctuations in sales numbers can prompt manufacturers to evaluate the viability of certain models.

  • New Models: Subaru has been focusing on expanding its lineup with new models, which may lead to speculation about the future of existing ones.


What This Means for Consumers


For current Ascent owners, there is no immediate cause for concern. The vehicle continues to be supported by Subaru's warranty and service programs. For potential buyers, it is advisable to stay informed about any updates from Subaru, as the automotive landscape can change rapidly.


Conclusion


In summary, while there are rumors about the discontinuation of the Subaru Ascent, there is no confirmed information to support these claims at this time. As always, it's essential to keep an eye on official announcements from Subaru and industry news to stay updated on any developments regarding this popular SUV.


Frequently Asked Questions

Is there going to be a 2025 Subaru Ascent?


The new 2025 Ascent Bronze Edition gives the family SUV a bold new flash of premium design with its bronze and black exterior accents and 20-inch bronze-finish wheels.



Does the Subaru Ascent hold its value?


A 2022 Subaru Ascent has depreciated $11,318 or 33% in the last 3 years and has a current resale value of $22,652 and trade-in value of $20,198. The 2022 Subaru Ascent is in the 25-75% percentile for depreciation among all 2022 SUVs.



Is Ascent being discontinued?


Subaru decided to wait on the next-generation Ascent for another year and dropped the Ascent Base trim level for the 2025 model year. They added two new Ascent trim levels for 2025: Bronze Edition and Onyx Edition Touring. However, pricing did increase on the 2025 Ascent trims.



Is Subaru getting rid of the Ascent?


Subaru may bid farewell to the current Ascent family hauler, but the future holds promise. A new electric 3-Row SUV is on the horizon for North American customers, expected to debut in late 2026. With its eco-friendly design, this new model is set to redefine Subaru's 3-Row SUV segment.



What problems does the Ascent have?


Transmission issues, including slipping, rough shifting, and delayed response, are frequently reported in Ascent models.



Is Subaru making a 2024 Ascent?


The 2024 Subaru Ascent is a big deal — in every sense of the word — with three rows of flexible seating for up to eight passengers, the confidence of EyeSight® Driver Assist Technology, and convenient features like standard wireless Apple CarPlay® and Android Auto™ integration.



Is the Subaru Ascent selling well?


Even with the upturn in sales, the Ascent is still down 9.1 percent for the year, with 42,614 SUVs delivered to customers compared with 46,881 sold to families through the first nine months in 2023. What's next for the Ascent? The Ascent is in the sixth year of its life cycle and is due for a complete remodel.



What are the differences between the 2024 and 2025 Subaru Ascent?


In our 2025 vs. 2024 Subaru Ascent comparison, the 2025 Ascent introduces advanced safety features like Blind-Spot Detection and Emergency Stop Assist, a standard 11.6-inch infotainment system, and streamlined trims, including the new Bronze Edition.



Which Subaru will be discontinued?


Subaru Legacy
The final Subaru Legacy will roll off of the Subaru of Indiana Automotive factory sometime in 2025, which will also be its final model year. Credit the midsize Subaru Legacy sedan for mainstreaming all-wheel drive in an affordable consumer package, and also dispelling some AWD misconceptions over the years.



What are the pros and cons of a 2024 Subaru Ascent?


2024 Subaru Ascent

  • Highs All-wheel drive on every model, comfortable ride, cornucopia of standard safety tech.
  • Lows Engine noise infiltrates the cabin, third row cramped for adults, lethargic acceleration when passing.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.