Is Subaru discontinuing Ascent?
Contrary to recent rumors, Subaru has confirmed that it has no plans to discontinue the Ascent, its popular three-row SUV. The Ascent has been a strong seller for the Japanese automaker since its introduction in 2018, and it remains an important part of Subaru's lineup.
Ascent's Continued Importance in Subaru's Lineup
The Subaru Ascent has been a critical model for the brand, filling an important gap in its SUV lineup. As consumer demand for larger, family-oriented vehicles has grown, the Ascent has become one of Subaru's best-selling models. In 2022, Subaru sold over 80,000 Ascent units in the United States, making it the third-best-selling Subaru model behind the Outback and Forester.
Subaru has no plans to discontinue the Ascent. 1 The Ascent continues to be an important part of Subaru's strategy to appeal to a wider range of customers, from small families to those needing more passenger and cargo space.
Reasons Behind the Ascent Discontinuation Rumors
The rumors of the Ascent's discontinuation likely stem from a few factors:
- Slowing sales in 2022 compared to previous years, likely due to broader industry challenges like supply chain issues and chip shortages
- Speculation about Subaru's future product plans as the automaker transitions towards more electrified vehicles
- General uncertainty in the automotive industry as manufacturers navigate changing consumer preferences and regulatory environments
However, Subaru has made it clear that the Ascent remains an integral part of its lineup and that production will continue. The company is committed to maintaining a diverse range of SUV and crossover options to meet the needs of its customers.
Conclusion
While the automotive industry is constantly evolving, the Subaru Ascent appears to be secure in its place within the Subaru lineup. The company has affirmed its plans to keep the Ascent in production, recognizing its importance as a family-friendly, three-row SUV option. Rumors of the Ascent's discontinuation appear to be unfounded, and Subaru customers can expect the model to remain available for the foreseeable future.
What are the differences between the 2024 and 2025 Subaru Ascent?
In our 2025 vs. 2024 Subaru Ascent comparison, the 2025 Ascent introduces advanced safety features like Blind-Spot Detection and Emergency Stop Assist, a standard 11.6-inch infotainment system, and streamlined trims, including the new Bronze Edition.
Is there going to be a 2025 Subaru Ascent?
The new 2025 Ascent Bronze Edition gives the family SUV a bold new flash of premium design with its bronze and black exterior accents and 20-inch bronze-finish wheels.
Is the Subaru Ascent selling well?
Even with the upturn in sales, the Ascent is still down 9.1 percent for the year, with 42,614 SUVs delivered to customers compared with 46,881 sold to families through the first nine months in 2023. What's next for the Ascent? The Ascent is in the sixth year of its life cycle and is due for a complete remodel.
Does the Subaru Ascent hold its value?
A 2022 Subaru Ascent has depreciated $11,318 or 33% in the last 3 years and has a current resale value of $22,652 and trade-in value of $20,198. The 2022 Subaru Ascent is in the 25-75% percentile for depreciation among all 2022 SUVs.
Is Subaru making a 2024 Ascent?
The 2024 Subaru Ascent is a big deal — in every sense of the word — with three rows of flexible seating for up to eight passengers, the confidence of EyeSight® Driver Assist Technology, and convenient features like standard wireless Apple CarPlay® and Android Auto™ integration.
What problems does the Ascent have?
Transmission issues, including slipping, rough shifting, and delayed response, are frequently reported in Ascent models.
Is Ascent being discontinued?
Subaru decided to wait on the next-generation Ascent for another year and dropped the Ascent Base trim level for the 2025 model year. They added two new Ascent trim levels for 2025: Bronze Edition and Onyx Edition Touring. However, pricing did increase on the 2025 Ascent trims.
Which Subaru will be discontinued?
Subaru Legacy
The final Subaru Legacy will roll off of the Subaru of Indiana Automotive factory sometime in 2025, which will also be its final model year. Credit the midsize Subaru Legacy sedan for mainstreaming all-wheel drive in an affordable consumer package, and also dispelling some AWD misconceptions over the years.
What are the pros and cons of a 2024 Subaru Ascent?
2024 Subaru Ascent
- Highs All-wheel drive on every model, comfortable ride, cornucopia of standard safety tech.
- Lows Engine noise infiltrates the cabin, third row cramped for adults, lethargic acceleration when passing.
Is Subaru getting rid of the Ascent?
Subaru may bid farewell to the current Ascent family hauler, but the future holds promise. A new electric 3-Row SUV is on the horizon for North American customers, expected to debut in late 2026. With its eco-friendly design, this new model is set to redefine Subaru's 3-Row SUV segment.
