Is the 2024 Ford Ranger selling well?
Yes — in its core markets, the 2024 Ford Ranger is selling solidly, supported by strong demand and a refreshed feature set, though supply-chain constraints have tempered total deliveries in parts of the year.
The Ranger remains a key model for Ford in the midsize pickup segment, with performance varying by region. In the United States and Canada, demand has been resilient, helped by updated technology and trim options, while markets like Australia continue to prize the Ranger for its off-road capability and practicality. Across Europe, sales have benefited from refinements and competitive pricing, though competition remains intense in this segment.
Market performance in key regions
Regional signals help gauge how well the 2024 Ranger is resonating with buyers. The following points summarize its standing across major markets.
- The United States and Canada show steady interest, with a mix of fleet and retail demand and healthy order pipelines for popular trims.
- Australia, a traditional stronghold for the Ranger, continues to drive solid sales thanks to strong local brand recognition and capability appeal.
- Europe sees ongoing demand in countries where the Ranger is offered, supported by updates that keep the model competitive amid a crowded field.
- Overall, regional performance reflects a positive reception, though quarterly volumes are affected by broader supply chain and logistics challenges.
Taken together, these regional signals indicate that the Ranger is performing well relative to its niche, with growth opportunities tied closely to production availability and market conditions.
What features drive demand in the 2024 Ranger
Customer interest in the 2024 Ranger is driven by a combination of updated technology, improved efficiency, and broader capability that appeals to both work-focused buyers and recreational drivers. The following characteristics are particularly influential.
- Modern interior and tech: improved infotainment, smartphone integration, and driver-assistance features that align with contemporary pickup buyers.
- Powertrain options and efficiency: a capable gasoline engine with smooth transmission pairing, plus diesel options in certain regions for those who value torque and fuel economy.
- Off-road capability and versatility: dedicated trims and features that enhance traction, ride comfort, and toughness for rough terrain and job sites.
- Value and trim strategy: a broad lineup that balances affordability with higher-end features, helping the Ranger appeal to a wide range of buyers and compete with rivals.
These attributes help explain why the Ranger continues to attract buyers, even in a market with strong competition from other midsize pickups.
Outlook and challenges
Looking ahead, several factors will influence Ranger sales through 2025. The model faces both opportunities and constraints that shape its trajectory in a competitive segment.
- Supply chain and production: ongoing constraints—particularly around semiconductors and parts logistics—can limit delivery growth even when demand is solid.
- Competitive landscape: rivals such as Toyota, Chevrolet/GMC, and other regional players keep pricing and feature expectations high, encouraging Ford to maintain competitive incentives and updates.
- Pricing and incentives: as with many pickups, a balance between attractive pricing and profitable margins will influence consumer purchasing decisions.
With continued refinement, broader availability of trims, and potential updates to keep pace with competitors, the Ranger could maintain or improve its standing in key markets as supply conditions ease.
Summary
The 2024 Ford Ranger is performing well in its core markets, supported by a refreshed feature set and solid demand across regions like the United States, Canada, Australia, and parts of Europe. While supply-chain constraints have limited total deliveries at times, customer interest remains robust, particularly for well-equipped trims and off-road variants. As production conditions improve and Ford sustains its updated tech and capability mix, Ranger sales are likely to strengthen further in the near term.
Are 2024 Ford Rangers selling well?
The Ranger came in at 380,945 total global sales in 2024, up 12% from 2023, according to Ford data. It's no surpise that Ford's biggest market for the F-Series is the United States, where it sold 769,969 of the pickups last year.
What is the best selling Ford vehicle in 2024?
The best-selling Ford vehicle in 2024 was the F-Series truck, which has also been the best-selling model in the US for 43 consecutive years. Other top sellers for Ford in 2024 included the Explorer and Escape SUVs, the Maverick truck, and the Transit van.
Ford's top-selling vehicles in 2024:
- Ford F-Series: The best-selling vehicle in the US, including the electric F-150 Lightning, with 765,649 units sold.
- Ford Explorer: The best-selling Ford SUV, with 194,094 units sold.
- Ford Escape: Another top-selling SUV, with 146,859 units sold.
- Ford Transit: A popular van with 152,738 units sold, a significant increase from the previous year.
- Ford Maverick: Saw a strong increase in sales, up 39.4% from 2023.
How many Ford Rangers were sold in 2024?
In 2024, approximately 46,205 Ford Rangers were sold in the United States, and 60,400 were sold in Europe. Globally, the company sold 380,945 Ford Rangers in 2024.
- United States: 46,205 sales, which was a 43% increase over 2023.
- Europe: 60,400 sales, maintaining its position as the best-selling pickup in the region for the tenth consecutive year.
- Global: 380,945 total sales, a 12% increase from 2023.
What's going on with the 2024 Ford Ranger?
What's New in the 2024 Ford Ranger. A new 3.0-liter EcoBoost V6 engine that produces 405 horsepower and 430 pound-feet of torque, in addition to the existing 2.3-liter EcoBoost four-cylinder option.
