Is the Ford Taurus coming back?
There is no confirmed plan to reintroduce the Ford Taurus in North America as of November 2025. Ford has not announced a Taurus revival, and the company continues to prioritize SUVs and electric crossovers rather than sedans.
Current status of the Taurus and Ford's lineup
The Taurus is a long-running Ford nameplate with deep roots in American motoring. The most recent generation was discontinued in the United States after the 2019 model year as Ford shifted away from traditional sedans toward sport-utility vehicles and trucks. Since then, Ford has leaned into electrified crossovers and trucks, with models like the Mustang Mach-E and the F-150 Lightning serving as flagship products. In short, there has been no official signal from Ford that a Taurus revival is on the horizon, and industry watchers have largely treated the name as dormant for the U.S. market for now.
Is there movement or rumor about a revival?
Occasional speculation has swirled in automotive press about a potential Taurus revival, sometimes tied to broader product-planning shifts or trademark activity. However, there is no official confirmation, public teaser, or credible leakage indicating a specific plan, timing, or body style for a new Taurus. Investors and enthusiasts should await formal statements from Ford before drawing conclusions.
What a Taurus revival would entail
Before listing potential options, it helps to consider the practical questions Ford would face if it decided to bring back the Taurus in some form.
- Market positioning: Would a new Taurus target the traditional large-sedan segment in the U.S., a redesigned sedan for global markets, or an electric sedan wearing the Taurus badge?
- Platform and powertrain: Would Ford adapt a legacy sedan platform with updated engines, or leverage a shared EV architecture for an electric Taurus?
- Design and technology: How would the design language balance nostalgia with modern aesthetics, safety systems, and connectivity?
- Timeline and production: Could a revival occur within a few years, or would it hinge on broader electrification planning and plant utilization?
These factors illustrate the complexity of reviving a legacy nameplate in a market that increasingly favors crossovers and electrification over traditional sedans.
Why Ford might opt not to bring back Taurus
Industry dynamics and Ford’s strategic priorities offer reasons to doubt a Taurus return in the near term.
- Shifting demand: U.S. buyers show a strong preference for SUVs and trucks, reducing potential demand for a large sedan.
- Profitability and platform efficiency: Ford has emphasized platforms and models with higher margins and faster development cycles, often favoring crossovers and electrified options.
- Electrification strategy: The current product cadence centers on electric crossovers and trucks, with limited emphasis on reviving legacy gasoline sedans.
While fans may hope for a nostalgic return, Ford’s public statements and strategic trajectory suggest a Taurus revival is unlikely in the near term.
What to watch next
To stay updated, monitor Ford’s investor briefings, official press releases, and major auto shows where the company typically outlines its future lineup and electrification goals. Rumors may surface, but official confirmation remains the definitive signal that a Taurus comeback is underway.
Summary
At present, Ford has not announced any plan to bring back the Taurus in the United States or globally. The automaker continues to prioritize SUVs and electric vehicles, with no confirmed revival of the Taurus on the near horizon. Enthusiasts should keep an eye on official Ford communications for any formal updates, but for now the Taurus name remains dormant rather than revived.
Is Ford bringing back the Taurus in 2026?
Ford teases the facelifted Taurus ahead of its global debut in 2026. Sedan gains Mustang-inspired headlights and a larger front grille. The refreshed interior will feature new materials and layout tweaks.
Will Ford make a sedan in 2026?
The Raptor treatment started with the F-150 expanded to the Bronco. And now it's landing on the last passenger car in Ford's entire lineup yes Ford is turning the Mustang. Into an off-road monster.
Is there going to be a 2025 Ford Taurus?
The all-new 2025 Ford Taurus brings bold design, smart technology, and efficient performance together in one refined drive.
How much is the 2025 Ford Taurus?
The price for the 2025 Ford Taurus is not yet publicly available, as the sedan is sold in markets like the Middle East and China, not North America. However, pricing information will vary by model and region once released, with trims like Ambiente, Trend, and Titanium being offered.
- Regional availability: The 2025 Ford Taurus is sold in markets like the Middle East and China, not the United States.
- Pricing: Specific pricing details for the 2025 model are not yet released.
- Trims: Available trims include Ambiente, Trend, and Titanium.
