Is the Honda Prologue selling well?

The Honda Prologue has not emerged as a high-volume seller in its early rollout in the United States. Sales have been modest, constrained by supply limitations and a gradual, regionally focused introduction.

Context and current sales signal

Because Honda does not regularly publish detailed monthly sales by model, analysts rely on industry trackers, dealer reports, and regional data to gauge demand for the Prologue. The early signal across markets suggests a careful, modest start rather than a hot-selling debut.

What is driving those numbers

Several factors shape how quickly the Prologue moves off dealer lots. The following list highlights the main influences in the current environment.

• Production and supply constraints tied to the GM-Honda joint program, which can cap the number of units allocated to dealers.


• Pricing and incentives relative to competing electric crossovers in the same price segment.


• Dealer network coverage, including available inventory and test-drive opportunities that affect buyer confidence.


• Charging infrastructure and consumer awareness of the Prologue’s range and capabilities.

Taken together, these factors have kept early Prologue volumes modest, with potential for growth if supply improves and the model garners broader awareness.

Regional rollout and market reception

The Prologue’s introduction has centered on North America, with the United States and Canada receiving the first shipments and dealer allocations. Availability in other regions has been limited, and Honda has not disclosed a detailed, ongoing regional sales breakdown. Industry trackers provide the best external read on how demand is tracking across markets.

• United States: Initial deliveries began in 2024 with constrained allocations; sales depend on ramping up supply and local incentives.


• Canada: Similar to the US, with a staggered rollout and smaller volumes.


• Other regions: The Prologue’s international presence outside North America remains limited in the near term.

Overall, the regional rollout has been cautious and supply-driven, which helps explain why early sales figures have stayed under the radar compared with top-performing EV crossovers.

What to watch next

Honda’s broader EV strategy hinges on increased supply from its GM partnership and a growing lineup of electric models. If production ramps up, pricing stays competitive, and consumer awareness grows, the Prologue could see stronger demand in the coming years. The key levers will be volume from GM, dealer allocations, and the strength of incentives in major markets.

Summary

In the current market, the Honda Prologue is not a standout seller. It has posted modest early volumes, largely shaped by supply constraints and a measured rollout. As Honda expands its electrified lineup and GM delivers more units, the Prologue’s sales trajectory could improve, but it remains up against fierce competition in the compact EV crossover segment.

Why are Honda Prologue's not selling?

The Honda Prologue is not selling well due to a combination of high cost, a lack of unique features, a perceived low-quality interior compared to its price, and a strategic sales model that may be designed to encourage leases over purchases. Other factors include a less-than-competitive charging speed and the perception that its infotainment and user experience are dated or are not truly "Honda" quality.
 
Cost and sales strategy

• High price: The Prologue is not considered cheap, and some argue it isn't a good value compared to its features and quality. 
• Lease-focused strategy: Honda may be intentionally offering attractive lease deals to get customers into the vehicle, with the ultimate goal of converting them to more expensive, in-house-designed EVs later on. 

Vehicle features and performance

• Lack of unique features: The Prologue does not have advanced driver-assistance features like hands-free driving, which are becoming common in competitors. 
• Underwhelming performance: It is criticized for having a subdued, lazy handling feel and lacking a sporty character, which is a disappointment for a brand known for performance. 
• Slow charging: Its charging speed is slower than many competitors, topping out at 150 kW. 

Interior and user experience

• Perceived low quality: Some reviews point to cheap-feeling materials, particularly in the rear seats, and steering column stalks that feel "flimsy," a significant drawback given the car's price. 
• Dated infotainment: The user interface uses generic GM graphics and branding, and the system has been criticized for not integrating supercharger locations into its native navigation. 
• Clunky usability: The car has a number of minor inconveniences, such as requiring the car to be turned off to view battery percentage and the auto high beams being integrated with the blinker stalk, which can be confusing for some users. 

Honda's brand perception

• Perceived "not-a-Honda" feel: Because the Prologue is built on a GM platform, some existing Honda customers feel it doesn't have the quality or feel of a true Honda. 

Are Honda sales declining?

Honda sales have seen recent declines in various markets, though the reasons vary by region, including increased competition from Chinese EV brands in China, softer demand for non-EVs in the U.S. ahead of a tax credit expiration, and lower sales in Japan and Europe. Some declines, like the drop in Accord sales in 2024, were reportedly intentional to manage inventory.
 
Factors contributing to sales decline

• Market-specific challenges:
  • China: Honda is losing market share to domestic Chinese brands due to the rapid consumer shift to lower-priced, software-equipped EVs and hybrids. 
  • U.S.: A temporary slowdown in non-electric vehicle sales occurred as some consumers waited for a federal tax credit to expire on September 30, 2025. 
  • Europe: Sales have declined in Europe. 
• Vehicle-specific performance:
  • Accord: The Honda Accord has seen a significant year-over-year sales drop in 2024, which Honda attributed to managing inventory levels. Other sources suggest factors like the shift to SUVs and lack of AWD have contributed to its decline. 
• Global production and market strategy:
  • Honda has been scaling back operations and production in China in response to the competitive landscape. 
  • The company is facing profitability challenges despite revenue growth, with a 6.9% decrease in profit for the first nine months of fiscal year 2025, according to Just Auto. 
• Overall market conditions:
  • The overall automotive market faced challenges in 2020, with industry-wide sales at their lowest since 2011. 
  • The company expects wider operating losses from EV-related business in fiscal year 2026. 

Recent sales performance

• Q3 2025 (U.S.): American Honda's combined sales slipped 2 percent, with Honda brand sales down 1.5 percent and Acura sales down 6.7 percent. 
• 2024: Honda's global vehicle sales shrank 1.5% in the first nine months compared to the previous year, primarily due to a 29% drop in China. 
• August 2025: Honda's car sales plunged 39.22% year-over-year, with domestic sales down 27.71% and export sales down 49.74%. 
• CR-V: The CR-V has seen mixed performance, with a 2% decrease in sales last month after a record-breaking year. 

Future outlook

• The company has been cutting costs and adjusting its strategies to navigate the competitive landscape. 
• It expects EV-related operating losses to widen in fiscal year 2026. 

Does the Honda Prologue hold value?

A 2024 Honda Prologue will depreciate $27,863 after 5 years and have a 5-year residual value of $20,987. With out of pocket expenses at $32,847, the total Cost to Own of the 2024 Honda Prologue is $60,710.

How many Honda Prologues have been sold?

In 2024, Honda sold 33,017 Prologue EVs in the US, with deliveries beginning in March. The Prologue has seen significant growth since its launch, with strong sales reported in the second half of 2024 and a 963% year-to-date increase by July 2025 compared to the previous year.
 
2024 sales

• Total Sales: 33,017 units were sold in the US in 2024, according to GM Authority and Electrek. 
• Peak Month: The best sales month was November 2024, with 6,823 units sold. 

2025 sales (Year-to-date through July 2025)

• Total Sales: 16,318 units were sold in the first half of 2025, a 963% increase over the same period in 2024. 
• Monthly Performance: Sales in July 2025 were 6,318 units, an 83% increase from June. 
• Year-to-date growth: Honda's electrified vehicle sales, including the Prologue, surged by more than 50% in the first half of 2025, notes Carscoops.