Is the Subaru BRZ being discontinued?
The BRZ is not being discontinued as of late 2025. Subaru has not announced any end date for the model, and production of the current generation continues in markets around the world, alongside Toyota's GR86 which shares the same platform and development. In other words: no official signal that the BRZ will vanish from showrooms anytime soon.
The question touches on Subaru's broader product strategy, ongoing collaboration with Toyota on a shared sports-coupe platform, and the industry's shift toward electrification. This report surveys the latest official statements, market conditions, and what fans can expect in the near term and beyond.
Current status as of 2025
Key facts about where the BRZ stands today:
- The BRZ remains in production for the current generation and is sold in key markets, including the United States, Japan, and Europe, without an official discontinuation notice.
- Subaru and Toyota continue to share a development path for the joint sports coupé platform that underpins the BRZ and GR86, with no announced retirement plan for the model.
- Dealer inventories and order books for the BRZ have shown typical fluctuations due to global supply chains, but availability is not restricted by a closing of production.
- Industry observers view the BRZ as a niche product that complements Subaru's lineup rather than a line-item slated for removal in the near term.
Taken together, these points indicate that the BRZ remains active in Subaru's lineup for now. If you want one, it's best to check with your local dealer for current availability and any regional timing for upcoming model-year changes.
Official statements and market context
What Subaru and Toyota have publicly indicated and how the market is behaving:
- A spokesperson for Subaru has not issued a statement indicating a discontinuation of the BRZ; the model continues to be part of Subaru's global product portfolio alongside the Toyota GR86.
- Toyota's public messaging around the GR86 reinforces continued collaboration with Subaru on this platform; there has been no official announcement of ending production for either brand’s sports coupe.
- Industry coverage in 2024–2025 has not produced credible reports of an imminent BRZ end date; most coverage focuses on the ongoing development cycle, potential generational updates, and electrification considerations.
- Market trends show demand for affordable rear-wheel-drive sports cars remains limited but steady, suggesting no immediate strategic imperative to retire the BRZ without a replacement plan.
As a result, the official stance from the automakers is that there is no discontinuation plan at this time, while continued collaboration and potential future updates are likely to surface in the coming years.
Analyst expectations for the next generation
Automotive analysts generally expect that Subaru and Toyota will refresh or replace the BRZ/GR86 platform in the mid-to-late 2020s, aligning with broader electrification trends and the automakers’ product roadmaps. While exact timing remains unconfirmed, observers anticipate:
- A next-generation sport coupe with updated styling and performance tuning.
- Potential electrification options or hybridization as part of the next platform.
- Continued cross-brand development to leverage economies of scale.
Buying considerations and what to do now
If you are considering purchasing a BRZ today, here’s what to keep in mind:
- There is no official move to discontinue the BRZ; supply issues and regional availability can affect how quickly you can order one.
- For buyers eyeing a used BRZ, values and availability can vary by market and model year, so shop around and compare.
- Fans hoping for an electric BRZ or a new generation should monitor official statements; a redesigned or electrified model is plausible but not officially confirmed yet.
In short, decision-makers have not signaled a sunset for the BRZ—yet. If you want a BRZ in your garage, now remains a viable option, with attention to regional availability and upcoming model-year changes.
Summary
The Subaru BRZ is not being discontinued as of late 2025. Official channels have not announced an end-of-life plan for the current generation, and production continues alongside Toyota's GR86. While rumors and speculation exist about a next-generation or electrified successor, no firm timetable has been disclosed. For potential buyers, the situation remains favorable for now, with ongoing collaboration between Subaru and Toyota shaping the future of this small sports coupe.
