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Is there a Toyota Prado in the USA?

No — Toyota Prado is not sold in the United States as a new model. The American lineup does not include the Prado; buyers here typically look to the Toyota 4Runner or the Lexus GX, and Toyota’s flagship Land Cruiser is offered under its own name in modern form rather than as the Prado.


Global presence of the Toyota Prado


The Prado is a mainstay in many markets outside North America, where it is marketed as part of Toyota’s Land Cruiser family. In these regions, the Prado is valued for its blend of off-road capability, rugged reliability, and family-friendly practicality. Availability and naming can vary by country, with different engine choices and trim levels tailored to local regulations and tastes.


Before listing the markets where Prado is commonly sold, it helps to note that the model functions differently depending on local importer strategies, emissions rules, and market positioning. The following countries and regions routinely offer the Prado under the Land Cruiser umbrella, though exact specifications differ from place to place.



  • Australia

  • Europe

  • Asia (including Japan in certain trims and regional variants)

  • Middle East

  • Africa

  • Latin America


In these markets, the Prado often arrives with a mix of diesel and petrol engines, and it competes with other mid-size, body-on-frame SUVs that prioritize off-road capability and durability. While the Prado remains popular globally, it is not part of the official U.S. lineup.


Prado in the United States: official status and closest alternatives


For American buyers, the Prado does not appear as a current, new-model option. The United States market has historically treated the Prado as a regional alternative to the Land Cruiser family under different branding, but Toyota’s official U.S. offerings today include the Toyota 4Runner, the Land Cruiser as a separate model in its latest generation, and, through the luxury division, the Lexus GX, which shares DNA with Prado-based platforms in other markets.


Before outlining the main choices, here is a quick note on what Americans typically consider as Prado’s closest equivalents and routes to ownership. This section highlights official models, as well as import pathways for enthusiasts who want a Prado-like vehicle.



  • Official availability in the U.S.: Prado is not sold new by Toyota USA. The Prado name does not appear in the current American model lineup.

  • Closest official models in the U.S.: Toyota 4Runner (a rugged midsize SUV with body-on-frame construction) and the Lexus GX (a premium, Prado-derived SUV sold by Lexus). The Land Cruiser name is used for a larger, separate model family in recent years.

  • Used/import options: For those seeking a true Prado, private import routes exist via the 25-year rule, which allows certain older vehicles to be brought into the U.S. if they meet safety and emissions requirements; this is typically more feasible for older Prado variants than for contemporary models.

  • Practical considerations: Importing or owning a Prado in the U.S. involves high maintenance costs, potential difficulty sourcing parts, and a limited dealer/service network compared with mainstream U.S.-market SUVs.


In summary, while the Prado blueprint remains popular worldwide, enthusiasts who want a Prado-like experience in the United States generally turn to the 4Runner, the Lexus GX, or, where available, the modern Land Cruiser under its own badge. Private imports of older Prados are possible but come with regulatory and functional caveats.


Summary


The Toyota Prado does not have an official new-model presence in the United States. For Americans seeking similar capability, the main choices are the Toyota 4Runner and the Lexus GX, with the Land Cruiser reappearing in the U.S. under its own nameplate. For those determined to own a Prado, private import routes exist but require navigating age restrictions, compliance, and ongoing maintenance challenges. As global markets continue to embrace the Prado, the U.S. stance remains distinctly separate from that global trend.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.