What brand does Ford own?
Ford Motor Company, one of the largest automakers in the world, owns the luxury vehicle brand Lincoln. Lincoln has been a subsidiary of Ford since 1922, when Ford acquired the company. Today, Lincoln continues to produce high-end cars and SUVs that are sold alongside Ford's more mainstream models.
The History of Lincoln Under Ford
Lincoln was founded in 1917 by Henry Leland, a pioneer in the automotive industry. The company initially produced luxury vehicles that competed with brands like Cadillac. In 1922, Ford acquired Lincoln for $8 million, seeing it as an opportunity to expand its portfolio into the premium vehicle market.
Under Ford's ownership, Lincoln has undergone several transformations. In the 1930s, the brand introduced models like the Lincoln-Zephyr, which helped establish Lincoln as a leader in luxury car design. During the post-war era, Lincoln produced iconic models such as the Continental, which became a symbol of American luxury.
In more recent decades, Lincoln has struggled to maintain its position in the luxury market, facing competition from European and Japanese brands. However, Ford has invested heavily in revitalizing the Lincoln brand, introducing new models and focusing on improving the customer experience at Lincoln dealerships.
Current Lincoln Lineup
Today, the Lincoln lineup includes a range of SUVs, sedans, and crossovers, including:
- Lincoln Navigator - A full-size luxury SUV
- Lincoln Aviator - A midsize luxury SUV
- Lincoln Nautilus - A midsize luxury crossover
- Lincoln Corsair - A compact luxury crossover
- Lincoln Zephyr - A midsize luxury sedan
These vehicles are designed to compete with other premium brands, offering features like advanced technology, premium materials, and a focus on comfort and performance.
The Importance of Lincoln to Ford
Lincoln remains an important part of Ford's overall business strategy. While Ford's mainstream models like the F-150 and Mustang generate the majority of the company's sales and profits, Lincoln provides a high-end offering that helps Ford compete in the lucrative luxury vehicle market. The success of Lincoln is crucial for Ford's long-term growth and profitability.
