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What brand is KYB shocks?

KYB shocks are produced by KYB Corporation (formerly Kayaba Industry Co., Ltd.), a Japanese manufacturer that specializes in automotive suspension components. The brand is widely recognized in both original equipment and aftermarket markets.


Overview: Who makes KYB shocks


KYB shocks are produced by Kayaba Industry Co., Ltd., which later rebranded as KYB Corporation. The company is headquartered in Tokyo, Japan, and operates a global network to manufacture dampers for cars, trucks, motorcycles, and other vehicles. KYB supplies components to automakers as well as the global aftermarket, and is known for both gas-charged and hydraulic dampers, along with related suspension hardware.


Origins and scope


Founded in 1919, Kayaba began by manufacturing auto components and expanded internationally, adopting the KYB brand as it grew. Today, KYB operates manufacturing facilities worldwide and maintains a broad aftermarket presence in addition to OEM supply relationships.


What KYB offers


Below are core facts about the KYB brand and its product lineup. This helps explain what the brand represents in the market and the kinds of shocks you might encounter in the marketplace.



  • Product range includes shock absorbers, struts, dampers, and related suspension components for cars, trucks, and motorcycles.

  • Markets: Original Equipment Manufacturer (OEM) supply to many automakers and the global aftermarket.

  • Technology emphasis: gas-charged and hydraulic dampers, with variants like monotube and twin-tube designs depending on vehicle requirements.

  • Global presence: manufacturing and distribution networks spanning Asia, the Americas, Europe, and other regions.

  • Brand name: KYB is the trade name used worldwide; the corporate entity is KYB Corporation (formerly Kayaba Industry Co., Ltd.).


In summary, KYB shocks are the product of a dedicated suspension specialist whose branding is widely recognized in the automotive industry.


How to verify genuine KYB shocks


To ensure you are purchasing authentic KYB shocks, check official packaging, part numbers, and authorized retailers. Counterfeit components can be common in some markets, so buyers should verify through reputable sources.



  • Check part numbers against KYB catalogs or official retailer listings.

  • Inspect packaging for the KYB logo, holograms, and manufacturing details.

  • Purchase from authorized dealerships or recognized automotive parts retailers.

  • Be wary of unusually low prices from unauthorized sellers and inspect for quality gaps or mislabeling.

  • Keep warranties and proof of purchase documentation for future service.


By following these steps, consumers can better ensure they are getting genuine KYB shocks with the expected performance and warranty.


Summary


KYB shocks are produced by KYB Corporation, a Japanese suspension specialist formerly known as Kayaba Industry Co., Ltd. The brand is a staple in both OEM supply and the aftermarket, offering a range of shock absorbers, struts, and related suspension components to help vehicles handle roads and terrain with stability.

Is KYB a Japanese brand?


Yes, KYB is a Japanese company. The company was founded in Japan in 1919 by Shiro Kayaba and its global headquarters are located in Tokyo, Japan. While KYB operates globally with many manufacturing plants in different countries, its parent company remains Japanese. 

  • Headquarters: The global headquarters are located in the World Trade Center Building in Minato-ku, Tokyo, Japan. 
  • Origin: The company began in 1919 as the Kayaba Research Center in Japan. 
  • Manufacturing: Although it has numerous manufacturing plants worldwide, including in the United States and Europe, its primary technology and development are Japanese. 



Who makes KYB shocks?


KYB Corporation

Company typePublic KK
Founded(November 19, 1919)
FounderShiro Kayaba
HeadquartersWorld Trade Center Building, 4-1, Hamamatsu-cho 2-chome, Minato-ku, Tokyo 105-6111, Japan
Key peopleTadahiko Ozawa (Chairman) Masao Usui (President and CEO)



Are KYB shocks as good as Bilstein?


KYB shocks are generally a budget-friendly, stiffer option that can provide a more controlled, sportier feel, while Bilstein shocks are a premium choice known for their superior build quality and firmer, performance-oriented ride, especially with their sport and heavy-duty models. The best choice depends on your priorities: KYB is a good value upgrade, whereas Bilstein is ideal for those prioritizing durability and a firmer, sportier handling with better longevity. 
This video compares KYB and Bilstein shocks in a performance test: 59sRocket RestorationsYouTube · Jan 19, 2025
KYB shocks

  • Ride quality: Often described as stiffer and sometimes harsh, but many find it provides a controlled and stable ride. 
  • Cost: Typically more budget-friendly. 
  • Performance: Can be a good value upgrade, especially for daily driving, but might not hold up as well as Bilstein under extreme use. 
  • Durability: Some users have reported failures, though their quality can vary by product line. 

Bilstein shocks
  • Ride quality: Known for a firm, sporty, and well-controlled ride, which can be more comfortable at higher speeds but less plush at low speeds. 
  • Cost: Generally more expensive than KYB. 
  • Performance: High-performance models offer excellent handling and stability, with some users finding they significantly improve the vehicle's road feel. 
  • Durability: Features high-quality internal components and seals, which contributes to a longer lifespan and better performance over time. 

This video discusses Bilstein vs. KYB shocks, including the impact of mixing them: 58sDrive Tune MediaYouTube · Nov 21, 2021
Which one should you choose?
  • Choose KYB if: You want a noticeable upgrade over stock shocks without a high price tag, and prefer a slightly firmer ride for improved handling. 
  • Choose Bilstein if: You want the best possible performance and durability, and are willing to pay a premium for a sportier, more controlled ride with a longer service life. 



Is KYB better than Monroe?


Neither KYB nor Monroe is universally "better"; the best choice depends on your priorities. KYB offers a firmer, more responsive ride and is often a good value, especially for performance-oriented drivers. Monroe typically provides a softer, more comfortable ride and is known for its durability and wider vehicle fitment. 
Choose KYB if:

  • You prefer a sportier or more controlled handling experience.
  • You're looking for a balance of performance and value.
  • You want a firm, responsive feel. 

Choose Monroe if:
  • You prioritize a soft, comfortable ride for daily driving. 
  • You need a shock for a vehicle with specific factory valving, as Monroe offers more fitments. 
  • You are looking for durability and longevity. 


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.