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What does a Ford Bronco cost in Canada?

In Canada, a Ford Bronco typically starts around CAD 50,000 before taxes and fees, with most well-equipped trims landing in the CAD 60,000–70,000 range. Higher-end configurations can push beyond CAD 75,000, and the Bronco Sport remains a separate, smaller model with a lower starting price.


Pricing in Canada is influenced by model year, trim level, optional packages, regional incentives, and provincial taxes. The following snapshot reflects current market conditions but can vary by year and province; buyers should verify with a local dealer or the official Ford Canada Build & Price tool for the latest numbers.


Pricing landscape by trim


The figures below represent approximate Canadian/MSRP ranges you can expect in today’s market. Actual prices will depend on year, dealer, province, and selected options.



  • Base Bronco: roughly CAD 50,000–55,000

  • Big Bend: roughly CAD 60,000–65,000

  • Black Diamond: roughly CAD 65,000–70,000

  • Outer Banks: roughly CAD 66,000–75,000

  • Badlands: roughly CAD 69,000–78,000

  • Wildtrak: roughly CAD 75,000–85,000

  • High-end or special variants (e.g., performance-oriented trims when available): CAD 90,000 or more


Prices vary by year, province, and the specific configuration chosen, but the trend is clear: base models start around the low-to-mid 50s, and fully loaded versions push into the higher 60s to mid-80s—or more—with options.


What affects the price


Several factors shape the final sticker price of a Ford Bronco in Canada. The most significant drivers are trim level, optional packages, and equipment chosen at purchase. Provincial taxes and fees also play a big role in the out-the-door price, and freight/destination charges are typically added by dealers. Delivery timing, dealer incentives, and regional supply can create further variation from one province to another.


How to shop for the best price


To get an accurate, up-to-date figure, use Ford Canada’s official Build & Price tool for the current model year, and contact multiple dealers to compare inclusive pricing (including destination, tax, and any dealer fees). Consider timing your purchase to take advantage of seasonal promotions or financing offers, and don’t overlook options like warranties or service plans that can affect the total cost of ownership over time.


Summary


The Canada-wide price picture for the Ford Bronco starts around CAD 50,000 before tax and fees, climbing with trims and option packs to well into the 70s or higher for loaded configurations. Regional taxes, destination charges, and dealer incentives all influence the final price. For the most precise figure, consult Ford Canada’s official Build & Price tool and your local dealership.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.