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What is Ram trucks known for?

Ram trucks are known for rugged capability, high-torque powertrains, and a practical, comfortable interior across a range of pickups and heavy-duty trucks.


Since becoming a standalone brand, Ram has built its reputation on hard-working trucks that can tow heavy loads, handle demanding work sites, and offer refined interiors and modern technology. This article examines what sets Ram apart in today’s crowded pickup market.


Core strengths that define the brand


These elements contribute to Ram's reputation for performance, durability, and comfort. The lineup includes light-duty, heavy-duty, and off-road capable models with a variety of powertrains.



  • Powerful and diverse engine options, including gasoline V8s, a modern 3.0-liter EcoDiesel turbodiesel (where offered), and a high-output V8 in performance variants

  • Strong towing and payload capabilities, with heavy-duty models designed for serious work and heavy-haul tasks

  • Advanced ride quality, notably the Ram 1500’s coil-spring rear suspension (and optional air suspension) that enhance everyday comfort

  • Off-road capability through dedicated variants like the Ram 1500 Rebel and the high-performance Ram 1500 TRX, plus the rugged Power Wagon for extreme terrain

  • Upscale interiors and technology, including modern infotainment, digital gauges, premium materials, and driver-assistance features


Taken together, Ram’s blend of torque-rich powertrains, capable chassis, and interior refinement helps the brand stand out as a versatile option for work, recreation, and daily driving.


Flagship models and what they bring


The Ram lineup spans light-duty pickups to heavy-duty work trucks, along with niche performance variants that highlight strength and capability.



  • Ram 1500: Light-duty pickup offering a smooth ride, multiple trims, and options like the eTorque mild-hybrid system and diesel power

  • Ram 2500/3500: Heavy-duty trucks with greater payload and towing capacity, including diesel options for long-haul and demanding jobs

  • Ram 1500 TRX: High-performance off-road variant with a supercharged V8 and extensive off-road hardware

  • Power Wagon: Factory off-road specialist featuring locking differentials and heavy-duty suspension for extreme terrain


These models illustrate Ram’s approach of delivering a broad spectrum of capability—from refined daily drivers to workhorses and extreme off-road machines.


Technology and efficiency


Ram has emphasized powertrain technology and cabin comforts to boost practicality and driver confidence.



  • eTorque 48V mild-hybrid systems on selected engines to improve low-end torque and efficiency

  • Advanced towing technology and driver-assistance features designed to assist heavy-haul tasks and enhance safety

  • Enhanced interiors with larger touchscreens, digital dashboards, and premium materials across higher trims


Ram’s technology strategy focuses on blending capability with comfort and convenience, ensuring that performance doesn’t come at the expense of daily usability.


Summary


Ram Trucks are defined by a combination of rugged capability, powerful and diverse powertrains, and a growing emphasis on interior refinement and technology. With a lineup that covers light-duty daily drivers, heavy-duty work trucks, and off-road specialists, Ram positions itself as a versatile choice for buyers who need both capability and comfort in a pickup.


In short, Ram trucks are known for their capability, durability, and a balanced approach that pairs work-ready performance with everyday usability.

What's the #1 selling truck in America?


The best-selling truck in America is the Ford F-Series, a title it has held for 48 consecutive years, with the F-150 model being its most popular individual variant. The F-Series includes a range of trucks, from the light-duty F-150 to the heavy-duty Super Duty models like the F-250, F-350, and F-450. 
You can watch this video to learn more about the Ford F-150's features and popularity: 59sCoastLifeYouTube · Mar 6, 2025

  • Market dominance: The Ford F-Series' success is attributed to its reliability, capability, and the vast range of options available, which allows buyers to customize a truck to their specific needs. 
  • Sales figures: In 2024, the F-Series sold over 765,000 units. 
  • Long-standing record: The F-Series has been the best-selling truck in the U.S. for 48 years and the best-selling vehicle overall for 42 years. 



What are Ram trucks known for?


Ram trucks are known for their muscular engines that provide plenty of torque and horsepower for towing and hauling heavy loads.



Is RAM more reliable than Chevy?


Ram and Chevy have very similar reliability ratings for their full-size trucks, both scoring around 3.53.53.5 out of 5.05.05.0 in some analyses. Both brands offer competitive warranty packages and are generally reliable, but they have different common issues. Ram trucks are often praised for their comfort, while Chevy trucks are considered stronger for heavy-duty towing, though Ram trucks are reported to be more reliable for overall durability, according to Municibid. 
Ram reliability

  • Overall rating: Similar to Chevy, with some sources rating it slightly higher overall. 
  • Strengths: Praised for interior luxury and ride comfort, with engines designed for long-term durability. 
  • Potential issues: Some owners report issues with rust, although this is less likely in warmer climates. 

Chevy reliability
  • Overall rating: Similar to Ram, with some sources rating it slightly lower overall. 
  • Strengths: Stronger for heavy-duty towing, with a reputation for better overall power and performance. 
  • Potential issues: Some owners report issues with the fuel pump and transmission, with some owners experiencing electrical system failures. 

Which one to choose?
  • For comfort and luxury: Choose a Ram truck if your priority is a comfortable ride and a luxurious interior. 
  • For heavy-duty work: Choose a Chevy Silverado if you need a truck for heavy-duty towing, as it often has better towing capacity and durability. 
  • For a balance of both: Both Ram and Chevy offer a good balance of power, efficiency, and technology, but it comes down to your specific needs and preferences. 



Why are thieves targeting Ram trucks?


The new Dodge Ram trucks are popular targets for thieves because of their high value. These trucks are in high demand and can fetch a high price on the black market, making them an attractive target for organized theft rings. Link to the featured video: https://youtu.be/ZPi3hy0W7Sc Grab a copy of my book: https://pa.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.