What is the color code for Ford?
There isn’t a single universal color code for Ford. Ford uses distinct branding color specifications for its corporate identity and separate paint codes for individual vehicles, which vary by model and year.
Branding and product color specifications
Ford’s brand identity relies on a defined set of color specifications that cover how its blue and white appear across media. These branding values are published in corporate guidelines and are used by advertisers, dealers, and partners to ensure consistency. The instructions describe several color formats that brands typically share with studios and suppliers.
Where Ford publishes its brand color references
Official brand color references are distributed to agencies, printers, and partners through Ford’s brand manuals and partner portals. These documents specify acceptable color formats for different uses, such as print, digital, and signage, and explain how the colors should be reproduced.
For everyday consumer use, you’ll generally encounter two kinds of color references: the branding blue used in logos and marketing, and the hex/RGB/CMYK values that help reproduce that blue accurately in digital and print work. The exact numbers are published by Ford to ensure consistency across channels.
Vehicle exterior paint color codes
When shopping for a Ford vehicle or ordering a replacement paint job, the color you need is a vehicle-specific paint code. Unlike the brand color code, which stays the same across years, vehicle paint codes vary by model, year, and trim. Each paint code maps to a particular shade of exterior (and sometimes interior) color offered by Ford.
To ensure you get the right shade, you’ll typically rely on the vehicle’s color code rather than any general brand color name.
Before you look up or request a color, note that Ford uses a combination of two- to three-character paint codes on the vehicle’s identification labels. The code identifies the exact factory color name and formulation used for that car’s exterior (and sometimes interior) finish.
- Identify the color code on the vehicle’s certification labels or paint specification labels found in standard locations such as the driver’s door jamb, the door edge, or the radiator support.
- For a new car, check the Monroney (window) sticker, which lists the paint code along with the year, model, and trim information.
- If you’re unsure, use Ford’s official owner resources (such as the My Ford/Owner portal) by entering your VIN to retrieve your exact color code details.
- When in doubt, contact a Ford dealership or a qualified body shop with your VIN; they can decode the color code and confirm the matching paint formula.
The color code you obtain is critical for ordering touch-up paint, panels, or a full repaint that matches the factory finish. Because codes can differ even within the same model line across different years, relying on the exact code tied to your VIN is best practice.
Practical tips for consumers
If you’re repairing or restoring a Ford, keep these tips in mind so you don’t miscolor a panel or bumper:
- Document the color code from the door jamb or Monroney label when you purchase a vehicle.
- Use the VIN to confirm the exact color code through Ford’s official portals or a dealership.
- When ordering from third-party paint suppliers, provide the Ford paint code and, if possible, the vehicle’s year and model to ensure compatibility.
If you’re seeking Ford-brand color specifications for logos and marketing, contact Ford’s brand department or consult the official brand guidelines provided to authorized agencies.
Summary
In short, Ford does not have a single universal color code. For branding, Ford publishes standardized color references across Pantone, CMYK, RGB, and HEX formats to ensure consistent reproduction. For vehicles, each model-year combination has its own paint code that identifies the exact factory color used, typically found on the door jamb label, Monroney sticker, or via Ford’s owner resources by VIN. Understanding which code you need—brand vs. vehicle paint—will help you source the correct color for marketing materials or a precise paint match for a Ford vehicle.
