What is the latest Chevy logo?
The latest Chevrolet logo is the flat, gold bowtie emblem introduced as part of a brand refresh in the 2020s. It moves away from the glossy, three-dimensional look of earlier years in favor of a simpler, more digital-friendly mark.
Chevrolet has gradually rolled out the refreshed emblem across its lineup, marketing materials, and digital platforms. While new models carry the updated badge, older vehicles in circulation may still wear the previous version, depending on production year and region.
Design evolution at a glance
Here are the defining features of the latest bowtie logo as Chevrolet pushes toward a clean, modern silhouette.
- Two-dimensional, flat gold bowtie shape with clean edges
- Simplified geometry that enhances legibility on small screens and in motion
- Contrast options including black outline or white on dark backgrounds for versatility
- Consistent use across vehicle exteriors, interiors, and digital assets
- Adaptive color variants to suit background tones and applications
In short, the design prioritizes clarity and ease of recognition across a wide range of touchpoints, from showroom displays to smartphone screens.
Rationale behind the refresh
Chevrolet pursued a flatter, more versatile badge to align with a global, digitized brand identity. The move supports seamless branding on EVs, online configurators, and holographic marketing while keeping the bowtie’s iconic silhouette intact.
Regional variations
While the core shape remains the same, some markets apply color and finish variations to harmonize with local design standards and background contrasts. The badge may appear in gold, white, or black depending on model and backdrop.
Where you’ll see the new logo
The refreshed emblem appears across Chevrolet’s current lineup and communications, across a variety of surfaces and media.
- Front grille badges on most contemporary Chevrolet models, including trucks, SUVs, and passenger cars
- Rear badges on tailgates and trunks for visibility from behind
- Interior branding such as steering wheel emblems and startup or splash screens on certain markets
- Marketing materials, dealership signage, and digital platforms where Chevrolet maintains a consistent brand mark
Across the board, the emblem is positioned to reinforce brand recognition while adapting to digital and outdoor environments as vehicle displays grow more screens-based.
Context and reception
Chevrolet’s emblem refresh comes as the automotive industry leans into digital-friendly branding. The flat bowtie contrasts with the more textured, three-dimensional look favored in the 2010s, a shift reflected across several GM brands as they standardize global visual identities. Some enthusiasts note nostalgia for the older chrome-and-glass effect, but the faster readability and consistency across platforms weigh in favor of the update.
Summary
Chevrolet’s latest logo is a flat, two-dimensional gold bowtie that preserves the iconic silhouette while prioritizing clarity and digital legibility. It is being rolled out across the current lineup and brand assets, with occasional regional variations. The change reflects a broader push toward a unified, modern brand identity in the 2020s and beyond.
For readers seeking quick recall: the four-word takeaway is simple—flat bowtie, gold, minimalism, digital-ready.
What does the black Chevy logo mean?
Some Chevy logos are black because it's a popular aesthetic option for a more modern or "blacked-out" look, often available as a paid upgrade on many models. The black bowtie can be standard on certain trims or part of an optional package, like the Redline Edition, and is also a very common aftermarket accessory that owners add to their vehicles.
- Aesthetic choice: The black logo provides a sleeker, more modern appearance that is popular with many customers. It's a cosmetic feature that complements other black or "blacked-out" trim on the vehicle.
- Optional package: Chevy offers the black bowtie as an option on many models, both as a standalone upgrade and as part of special packages, such as the Redline Edition. The black badge is also sometimes a standard feature on higher trim levels.
- Aftermarket accessory: Because of its popularity, many owners of older models or those who don't want the factory option will buy aftermarket black bowtie emblems or even paint the existing ones themselves.
- No deeper meaning: The black version has no specific significance beyond its appearance; it's a simple choice to replace the traditional gold emblem for cosmetic reasons.
What is the new GM logo?
But by the hum of progress. We we we we. We we are generation E. United not by age but by the desire for smart. Clean. And safe to also be.
Is Chevy changing their logo?
Following the current brand logo design trend found across the automotive industry, Chevrolet's 3D gold Bow Tie logo was replaced by the new 2D monochrome logo in late 2023. Notably, this update took place on Chevrolet's websites in the United States, Canada, Mexico and Brazil.
When did Chevy change their logo?
2013
In 2013, the Chevrolet logo featured a modernized, streamlined version of the golden bowtie. This design captured the brand's balance between heritage and progress, making it a fitting symbol for Chevrolet vehicles worldwide.
