What is the Lexus is300 called in Japan?
The Lexus IS300, a popular luxury sedan, is known by a different name in its home market of Japan. In this article, we'll explore the details behind the Lexus IS300's Japanese counterpart and how it differs from the model sold internationally.
The Lexus IS300 in Japan: Introducing the Toyota Altezza
In Japan, the Lexus IS300 is known as the Toyota Altezza. The Altezza was first introduced in 1998, a year before the Lexus IS300 made its debut in the United States. The Altezza and IS300 are essentially the same vehicle, sharing the same platform, design, and powertrain.
The Altezza was marketed as a more affordable and accessible luxury sedan in the Japanese domestic market, while the Lexus brand was reserved for the brand's higher-end models sold internationally. This allowed Toyota to cater to a wider range of customers in Japan with a similar product under a different name.
Key Differences Between the Altezza and IS300
While the Altezza and IS300 are closely related, there are a few key differences between the two models:
- Branding and Positioning: The Altezza was positioned as a more affordable luxury sedan in Japan, while the Lexus IS300 was marketed as a premium offering in international markets.
- Engine Options: The Altezza was available with a range of engine options, including a 2.0-liter inline-six and a 3.0-liter inline-six, while the IS300 was primarily offered with the 3.0-liter engine in the United States.
- Trim Levels: The Altezza had a more diverse range of trim levels and options to cater to the Japanese market, while the IS300 had a more streamlined lineup internationally.
Despite these differences, the Altezza and IS300 shared the same core design, performance, and overall driving experience, making them essentially the same vehicle under different names and branding strategies.
Conclusion
The Lexus IS300, known as the Toyota Altezza in Japan, is a prime example of how automakers adapt their products to different markets and customer preferences. By offering the same vehicle under a different name and with tailored features, Toyota was able to cater to the unique needs and preferences of the Japanese domestic market while also maintaining a premium Lexus brand for international customers. Understanding these nuances can provide valuable insights into the global automotive industry and the strategies employed by manufacturers to succeed in diverse markets.
