What is the Lexus RX 350 called in Japan?
The Lexus RX 350, a popular luxury crossover SUV sold globally, is known by a different name in its home market of Japan - the Toyota Harrier. This is due to the unique branding and marketing strategies employed by Toyota and Lexus in different regions.
The Toyota Harrier in Japan
In Japan, the Lexus RX 350 is sold under the Toyota brand name as the Toyota Harrier. The Harrier has been a part of Toyota's lineup in Japan since 1997, and it shares the same underlying platform and many of the same features as the Lexus RX sold internationally.
The decision to market the vehicle as a Toyota in Japan, rather than a Lexus, is a strategic one. Toyota has a stronger brand recognition and loyalty in the domestic Japanese market, where the Lexus brand is less established compared to other luxury marques.
Differences Between the Lexus RX and Toyota Harrier
While the Lexus RX and Toyota Harrier are essentially the same vehicle, there are some minor differences in their specifications and features, tailored to the preferences of their respective markets:
- Exterior styling: The Harrier has a slightly different front grille and other minor design elements compared to the Lexus RX.
- Engine options: The Harrier may offer different engine choices, such as hybrid powertrains, compared to the RX in some markets.
- Trim levels and features: The available trim levels and optional features may vary between the Harrier and RX to cater to local customer preferences.
However, the core design, performance, and overall driving experience of the Lexus RX and Toyota Harrier are largely the same, as they share the same underlying platform and engineering.
Conclusion
In summary, the Lexus RX 350 is known as the Toyota Harrier in the Japanese domestic market, reflecting Toyota's branding strategy in its home country. While there may be some minor differences, the two vehicles are essentially the same luxury crossover SUV, tailored to the preferences of their respective markets.
What is Lexus RX called in Japan?
Toyota Harrier
How to tell if Lexus IS made in Japan?
First position: country of manufacture
In the case of a Lexus, the first digit indicates the country in which the vehicle was manufactured. If your Lexus has the numbers 2 or 5, it was assembled in North America—either Canada or the United States. Japan is indicated by the letter J.
When did Lexus stop making the IS350?
2006-2013 IS 350
The IS 350's 306-horsepower, 3.5-liter V-6 engine and tidy rear-wheel-drive layout made it one of the most powerful and athletic models in the Lexus lineup at.
Which is bigger, the Toyota Highlander or the Lexus RX 350?
The Toyota Highlander is a little longer, at 194.9 inches, compared to the Lexus RX 350, measuring 192.5 inches long. However, both models ride on a 112.2-inch wheelbase, providing these SUVs with ample passenger space.
What is the Toyota equivalent of the Lexus RX 350?
Toyota Highlander
Two of the most popular SUVs available are the Lexus RX 350L and Toyota Highlander. These vehicles are a little bit different with the Lexus RX 350 offering much more upscale materials and a more sporty ride, but the Highlander is a top options for a three-row SUV.
What does RX 350 stand for?
RX 300, RX 350 & RX 450h | RX 350L & RX 450hL
RX stands for Radiant Crossover. Although this is rarely mentioned, the term can be interpreted as reflecting a bright new future for the Lexus brand as the RX was the Lexus' first sports utility vehicle (SUV) marking a crossover between luxury saloon and off-roader.
What do Japanese think of Lexus?
A foreign car was once a major status symbol, but a recent survey in Japan found that people of all ages rate the Japanese Lexus as their dream drive.
What is the name of the Lexus in Japan?
Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation.
What is the IS350 called in Japan?
They call them the Lexus IS250 and Lexus IS350.
What does RX stand for in Lexus?
Radiant Crossover
The RX model name stands for Radiant Crossover. The word Radiant represents the bright new future Lexus envisioned at the car's launch at the start of the Millennium. The model was the first sports utility vehicle that marked a Crossover point between a luxury saloon and an off-roader. Explore the RX.
