What is the luxury line of Chevy?
Chevrolet does not have a separate luxury sub-brand. Its premium offerings come from high-end trims such as LTZ and, on trucks, the High Country line. In the past, some models also used the Premier name for top-tier versions, but LTZ and High Country are the contemporary standards.
Chevrolet’s luxury-trim language
Below are the main modern names you’ll encounter when shopping for Chevy’s premium variants, along with what they typically indicate about features and positioning.
- LTZ: The widely recognized luxury trim across many cars and SUVs, usually featuring leather seating, upgraded interior materials, advanced tech, and exclusive styling cues.
- High Country: The top luxury trim for Chevrolet full-size trucks like the Silverado and related models, offering upgraded materials, unique badging, and premium options and powertrains.
- Premier (historical): A premium designation used on certain models in the past; current lineups generally rely on LTZ and High Country for top-tier luxury.
Note that trim names and contents can vary by model year and region. Always check the exact features for the specific vehicle you’re considering.
What to expect inside a Chevy LTZ or High Country
Premium trims share a set of upgrades that elevate comfort, technology, and ambiance beyond base models. The following features are commonly associated with LTZ- or High Country-grade Chevrolets.
- Premium seating with leather upholstery, often heated and ventilated in the front row, plus memory settings.
- Upgraded infotainment with larger screens, enhanced sound systems (often Bose), and navigation on higher trims.
- Exterior and interior styling cues such as distinctive badging, unique grille and trim accents, and nicer interior finishes.
- Convenience and safety enhancements like dual-zone climate control, power-operated features (tailgate, seats), wireless charging, and advanced driver aids where available.
Exact content varies by model and year, so confirm the list of features for the specific trim and vehicle you’re evaluating.
Model-specific notes
Passenger cars and SUVs
In models such as the Malibu, Equinox, and Blazer, LTZ is typically the luxury tier offering upscale materials and tech. These models generally do not use High Country, which is reserved for trucks and some large SUVs depending on the generation.
Trucks and large SUVs
For Silverado and related trucks, High Country often serves as the flagship luxury trim, with LTZ appearing on some years as an alternative top-end option. Large SUVs like the Tahoe and Suburban have historically featured LTZ or other premium trims depending on the year, with High Country appearing primarily on trucks or specific configurations.
Summary
Chevrolet’s luxury line is not a separate brand but a set of premium trims. The most common luxury designation across many models is LTZ, while High Country serves as the top-tier luxury trim for Chevrolet trucks. The Premier name has appeared in the past on some models, but today LTZ and High Country are the benchmarks for Chevy’s upscale versions. When shopping, verify the exact trim and feature list for the model year you’re interested in.
