What is the new Ford Blue Oval?
The new Ford Blue Oval is Ford Motor Company's refreshed corporate branding and emblem system designed to unify the brand across vehicles, services, and digital experiences as Ford accelerates its shift to electrification.
In practical terms, the update isn't a single model or product launch. It's a branding overhaul that touches logos, typography, color usage, and how Ford presents itself to customers, dealers, and partners at showrooms, on screens, and in advertising. The refresh aims to reinforce Ford's identity in a more digital-ready, electrified era.
What the update encompasses
Details of how the Blue Oval refresh is implemented across the brand, including logos, typography, color usage, and brand guidelines.
- Unified brand architecture across vehicles, services, and digital experiences
- Updated Blue Oval emblem usage for consistency on cars, dealer signage, and marketing
- Modernized typography and color palette aligned with Ford's electrification strategy
- Clear brand guidelines for dealers, partners, and product teams
- Support for new product families, including electrified vehicles and software features
The refresh is intended to deliver a coherent, recognizable identity across touchpoints, helping customers navigate Ford's evolving lineup and services.
Where you will see it
Examples of where the updated branding will appear in daily life for customers and fans.
- On vehicles: badges, exterior and interior branding, and infotainment visuals
- In dealer showrooms and signage to create a consistent in-person experience
- On Ford's digital platforms: website, apps, and in-vehicle displays
- In marketing campaigns and social media for cohesive messaging
- In product packaging, manuals, charging cables, and accessories
The presence of the Blue Oval will be designed to be consistent whether you encounter Ford online, at a dealership, or inside a vehicle's infotainment or owner app.
Why Ford is pursuing a refreshed Blue Oval
Understanding the strategic rationale behind the branding refresh helps explain the rollout across markets and product lines.
- To deliver a simpler, more cohesive customer experience across touchpoints
- To clearly signal Ford's focus on electrification and software-enabled services
- To provide stronger cross-market consistency for a global brand
- To offer flexible guidelines that accommodate regional product variations while preserving a unified look
The goal is to bolster Ford's transition to electric vehicles, software-enabled services, and a more unified customer experience across markets.
Timeline and rollout
A high-level look at how Ford has rolled out the refreshed Blue Oval across its operations.
- Initial teaser and internal communications signaling a rebrand
- Formal reveal of updated emblems, guidelines, and rollout plan
- Rollout across vehicles, dealerships, and digital channels
- Ongoing refinement and regional adaptations
Rollout details can vary by market; Ford often stages changes in phases to align with product launches and dealer readiness.
Summary
The new Ford Blue Oval represents a branding refresh designed to unify Ford's identity across products, digital platforms, and services while underscoring the company's shift toward electrification and software-enabled experiences. As the rollout continues, customers should expect a more consistent, modern presentation of the Ford brand—from showrooms to screens, and from manuals to apps.
