What is the production update for the Ford Maverick in 2024?
The Maverick’s 2024 production remained steady, with no major redesign or production halts announced. Built primarily at Ford’s Hermosillo Assembly Plant in Sonora, Mexico, the compact pickup continued to ship to North American dealers, supported by two core powertrain options and ongoing supply-chain resilience efforts.
Production footprint in 2024
Ford maintained the Maverick’s existing manufacturing footprint for the 2024 model year, relying on the Hermosillo plant to assemble the truck for North American markets. Throughout 2024, production pace aligned with steady demand, while the company navigated broader supply-chain challenges that affected many vehicle programs.
Powertrain options for 2024
The 2024 Maverick retained two primary propulsion choices that guided configurations and pricing.
- Hybrid powertrain: a 2.5-liter Atkinson-cycle four-cylinder with an integrated electric motor, standard on most trims, prioritizing efficiency.
- 2.0-liter EcoBoost turbocharged engine: a turbocharged option offering higher performance, with all-wheel drive available on supported configurations.
These choices provided a balance between fuel efficiency and available acceleration, with the EcoBoost variant offering enhanced capability for customers who needed more power or all-wheel-drive capability.
Trim levels and equipment in 2024
Ford kept the core trim lineup intact for 2024, without introducing a new model year redesign. The Maverick continued to be offered in XL, XLT, and Lariat trims, with feature availability tied to packages and options.
The following notes summarize the 2024 trim and equipment framework:
- Trim lineup remained XL, XLT, and Lariat with incremental feature options by package.
- Hybrid propulsion remained the standard for efficiency-focused configurations, typically paired with front-wheel drive, while EcoBoost models could be equipped with all-wheel drive.
- Infotainment and driver-assistance features continued to evolve through package options, with Sync 4-based systems and smartphone integration maintained across the range.
In short, the 2024 Maverick emphasized continuity over a comprehensive redesign, delivering familiar configurations with ongoing enhancements through options and software updates.
Market demand and production cadence
Demand for an affordable, versatile pickup remained robust in 2024, influencing production planning and dealer allocation. Inventory in some markets remained tight due to high customer interest and back-end supply considerations, but Ford maintained a steady cadence to meet ongoing demand without major interruptions to Maverick output.
Summary
In 2024, Ford sustained Maverick production with no significant redesign, continuing to produce at Hermosillo while offering hybrid and EcoBoost powertrains. The model lineup stayed stable with XL, XLT, and Lariat trims, and the company focused on maintaining supply to match strong demand through incremental equipment updates and software enhancements rather than a major refresh.
