What is the Subaru OEM brand?
Subaru OEM refers to genuine Original Equipment Manufacturer parts and accessories that are designed, approved, or produced by Subaru for use in Subaru vehicles, sold under the Subaru Genuine Parts umbrella and backed by factory warranties.
What counts as Subaru OEM
Subaru OEM encompasses parts that are either produced by Subaru itself or by approved suppliers to Subaru’s exact specifications. These parts carry official part numbers, are designed to fit Subaru models precisely, and are distributed through official Subaru channels to ensure consistency, safety, and compatibility.
Genuine Parts versus Original Equipment (OE)
In Subaru communications, the term Genuine Parts is the branding you’ll see for OEM components, while OE (Original Equipment) conveys that the parts match those originally installed in the vehicle. In practice, Subaru Genuine Parts and OE parts are intended to be interchangeable labels for parts that meet Subaru’s factory standards.
Here are defining traits of Subaru Genuine Parts:
- Manufactured by Subaru or by approved suppliers to Subaru specifications
- Designed for exact fit and function with Subaru engines, transmissions, brakes, and other systems
- Covered by Subaru factory warranties when installed by an authorized dealer
- Listed with official part numbers in Subaru catalogs and parts databases
- Supported by the official dealer network for installation and service
These characteristics help ensure reliability, safety, and compatibility across Subaru’s lineup.
Where to buy Subaru OEM parts
To ensure authenticity, use official Subaru channels or authorized retailers when shopping for OEM parts. This helps protect warranties and ensures correct fit.
- Authorized Subaru dealerships and service centers
- Official Subaru Parts website or regional online catalogs
- Certified online retailers that explicitly carry Subaru Genuine Parts
- Parts lookup by VIN or specific model to guarantee compatibility
- Customer support resources for part numbers and compatibility guidance from Subaru
Always verify the source and part numbers before purchase to avoid counterfeit parts and ensure warranty eligibility.
OEM vs aftermarket: what matters for Subaru owners
OEM parts deliver precise fit, performance consistency, and warranty protection that align with Subaru’s engineering standards. While some aftermarket parts may be compatible or offer cost savings, they may not meet Subaru tolerances or warranty terms, particularly for critical systems like braking, engine internals, and safety components. Subaru generally recommends Genuine Parts for those reasons and to maintain long-term vehicle reliability.
In most regions, warranty coverage and service support are strongest when Genuine Parts are used and installed through an authorized Subaru dealer or service center. Always check the specific warranty terms for your vehicle and region.
Summary: Subaru OEM means genuine parts and accessories that Subaru endorses and approves, ensuring exact fit, performance, and warranty protection when purchased through official channels and installed by authorized personnel.
What brand parts does Subaru use?
Genuine Subaru parts, also known as OEM (Original Equipment Manufacturer) parts, are designed and manufactured by Subaru specifically for your vehicle's model and year.
Does Subaru have a sub brand?
Nearly top of the Good Ideas Hall of Fame is Subaru's decision to introduce the Wilderness Subbrand taking standard already pretty off-roady Subaru models and making them even off roadier. Following the new Subaru Forester is the 2026 Subaru Forester Wilderness.
What is OEM for Subaru?
OEM stands for "original equipment manufacturer". OEM parts are made by the same manufacturer who made the vehicle - in our case, Subaru of America. OEM parts are specifically designed for Subaru models, which means they're a perfect fit for your Subaru SUV.
Who makes Subaru OEM pads?
Jay Zahodnick Akebono is the OEM manufacturer of most OEM Subaru brake pads.
