What is the Toyota Premium package?
The Toyota Premium Package is an optional bundle that adds upgraded interior and technology features to select Toyota models; its exact contents vary by model and year.
In practice, the package is not a single fixed feature set. Toyota uses the Premium Package to group higher-end comforts and technology into one option. This article explains what it typically includes, how it varies by model, and how to confirm what's included in your vehicle.
What the package typically includes
The Premium Package is model-specific, but these features are commonly bundled in recent Toyota vehicles when the package is offered.
- Leather-trimmed seating or upgraded interior materials
- Heated front seats, with ventilation on some models
- Power-adjustable driver's seat, often with memory settings
- Panoramic or larger moonroof
- Upgraded audio system (such as JBL) and sometimes a larger touchscreen
- Navigation or enhanced infotainment features
- Blind-spot monitoring and rear cross-traffic alert
- Power liftgate
- Heated steering wheel on colder markets
- Auto-dimming or power-adjustable exterior mirrors
Note: Exact contents and availability depend on the model and year. Some models may include only a subset of these features or replace them with model-specific alternatives.
Model variations where the Premium Package has been offered
Several Toyota models have historically offered a Premium Package at various times. The exact contents and availability are year- and trim-dependent, so always verify with the official configuration for your specific vehicle.
RAV4
On RAV4, the Premium Package has been offered with interior upgrades and tech enhancements in certain trims and years; availability and contents vary by model year and market.
Camry
In Camry, the Premium Package has typically bundled premium seating materials, enhanced audio, and navigation with other comfort features on select trims, depending on year and region.
Highlander
For Highlander, Premium Package configurations have combined interior upgrades with advanced safety and convenience features in specific model years; exact items depend on the exact build.
How to verify and decide if your Toyota has the Premium Package
Use these steps to confirm whether a Toyota includes the Premium Package or to decide if you want to add it.
- Check the vehicle's window sticker (Monroney label) or the build sheet for the Premium Package designation and included equipment.
- Review the official spec sheet for the model/year on Toyota's website or the dealer's configurator tool.
- Look for a package code or option group named “Premium” in the options list when shopping or configuring a vehicle.
- Ask the dealer to show the exact contents of the package and whether it affects warranty or maintenance plans.
- Consider your priorities (comfort, technology, resale value) to decide if the Premium Package is worth the added cost for your chosen model.
Because contents can vary by model and year, the best source of truth is the official build sheet or a Toyota dealer's configuration tool.
Summary
The Toyota Premium Package is not a single fixed feature set, but a model-specific option bundle that adds comfort and tech upgrades on select Toyota vehicles. If you're shopping or reviewing a used Toyota, verify the exact package contents for your model/year, since what qualifies as Premium, and its price, can differ across the lineup.
