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What is Toyotas grey color called?

Toyota's signature grey color, often referred to as "cement" grey, is a distinctive and popular shade that has become synonymous with the brand. This neutral tone has been a staple in Toyota's color palette for decades, gracing the exteriors of many of their most popular models.


The Origins of Toyota's "Cement" Grey


Toyota's "cement" grey color has its roots in the company's early days. The shade was first introduced in the 1960s and was intended to evoke a sense of durability, reliability, and practicality - qualities that have long been associated with the Toyota brand.


The color's name, "cement" grey, is a nod to its similarity to the hue of concrete, a material known for its strength and resilience. This connection to construction materials helps reinforce Toyota's reputation for producing vehicles that are built to last.


The Enduring Appeal of "Cement" Grey


Toyota's "cement" grey has remained a popular choice among consumers for several reasons:



  • Timeless Aesthetic: The neutral tone of the "cement" grey color is versatile and timeless, allowing it to complement a wide range of personal styles and preferences.li>
  • Practicality: The muted, earthy tone of the color helps to camouflage minor scratches and blemishes, making it a practical choice for those who want a low-maintenance vehicle.li>
  • Brand Association: The "cement" grey color has become so closely associated with the Toyota brand that it has become a recognizable and iconic part of the company's visual identity.


As a result, the "cement" grey color continues to be a popular choice among Toyota customers, who appreciate the blend of style, practicality, and brand recognition that it offers.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.