What is Toyotas luxury brand?
Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. Established in 1989, Lexus has become one of the world's leading luxury car brands, known for its high-quality vehicles, exceptional customer service, and innovative technologies.
The Origins of Lexus
In the 1980s, Toyota recognized the growing demand for luxury vehicles in the United States and decided to develop a new brand to compete with established luxury marques like Mercedes-Benz, BMW, and Cadillac. The Lexus brand was born out of this initiative, with the goal of creating a line of premium vehicles that would appeal to discerning American consumers.
The first Lexus model, the Lexus LS 400, was introduced in 1989 and immediately made a splash in the luxury car market. The LS 400 was praised for its exceptional build quality, smooth ride, and advanced features, and it quickly became a popular choice among affluent buyers.
Lexus' Expansion and Success
Following the success of the LS 400, Lexus quickly expanded its lineup to include a range of luxury sedans, SUVs, and sports cars. Over the years, the brand has introduced numerous innovative models, such as the Lexus RX, the first luxury crossover SUV, and the Lexus LFA, a high-performance supercar.
Lexus' commitment to quality and customer satisfaction has been a key factor in its success. The brand is known for its meticulous attention to detail, advanced engineering, and exceptional customer service, which has helped it build a loyal following among luxury car buyers.
Lexus Today
Today, Lexus is one of the world's top-selling luxury automotive brands, with a presence in over 90 countries and a lineup of vehicles that spans a wide range of segments, from compact sedans to high-performance sports cars. The brand continues to innovate and push the boundaries of luxury, with a focus on sustainability, advanced technologies, and exceptional driving dynamics.
Whether you're in the market for a sleek and sophisticated sedan, a spacious and capable SUV, or a thrilling sports car, Lexus has a vehicle that is sure to meet your needs and exceed your expectations.
