What luxury brand does Ford make?
Lincoln is the luxury vehicle brand owned by Ford Motor Company.
Ford positions Lincoln as its premium division, focused on comfort, quiet interiors, and SUV-heavy offerings. In recent years, the brand has undergone a revival aimed at strengthening its presence in the competitive luxury SUV segment while gradually expanding its electrified options.
Origins and ownership
Lincoln began as a separate luxury automaker in 1917. Ford Motor Company acquired Lincoln in 1922 and has since used the brand to offer premium vehicles that sit above Ford-branded models in terms of luxury and features.
Origins and acquisition
Founded by Henry M. Leland in 1917, Lincoln became part of Ford in 1922. Since then, Lincoln has evolved from a maker of luxury sedans and limousines into Ford's flagship luxury division, with a current emphasis on high-end SUVs.
Current lineup and capabilities
The following list highlights Lincoln's core models that form the backbone of the brand today, with a primary focus on SUVs.
- Navigator — full-size luxury SUV
- Aviator — mid-size luxury SUV
- Nautilus — mid-size luxury SUV (formerly MKX)
- Corsair — compact luxury SUV
These models illustrate Lincoln’s emphasis on spacious interiors, refined ride quality, and premium features. Availability and trims vary by market and model year.
Electrification and future plans
Ford and Lincoln are pursuing electrification as part of a broader modernization of their lineup. Lincoln has offered plug-in hybrid options on some models and has signaled a broader electrified strategy for its upcoming products, aligned with Ford’s global goals.
The following items summarize electrified options and future directions for Lincoln.
- Aviator Grand Touring — plug-in hybrid variant
- Ongoing exploration of battery-electric options for the Lincoln lineup as part of Ford's plan to expand electrification in the coming years
As the brand evolves, Lincoln remains focused on premium, comfortable vehicles while gradually expanding its electrified offerings in step with Ford's broader strategy.
Summary
Lincoln is Ford's luxury brand, built around a SUV-centric lineup with a history dating back to 1917. The brand is in a renewal phase, emphasizing interior quality and ride comfort, while moving toward greater electrification to compete in the evolving luxury market.
