What luxury car line is owned by Toyota?
Lexus is the luxury car line owned by Toyota. The brand was established in 1989 as Toyota's premium division to compete with established luxury automakers, and its flagship LS 400 debuted that year. Today, Lexus operates globally as Toyota's luxury arm, offering a range of premium sedans, SUVs, and electrified models.
Origins and Ownership
In the late 1980s, Toyota set out to create a dedicated luxury brand capable of standing alongside Europe’s established names. The result was Lexus, created to deliver exceptional build quality, refined interiors, and an elevated service experience. The introduction of the LS 400 in 1989 signaled Toyota's commitment to a premium market segment and laid the foundation for a brand that would eventually span global markets.
Founding principles
Lexus has built its reputation on craftsmanship, reliability, and customer care. Over the decades, these fundamentals have helped the brand carve out a distinct identity in the luxury space, balancing comfort, quiet operation, and high resale value.
Lexus Today
As of the mid-2020s, Lexus remains Toyota's luxury arm with a broad lineup that includes sedans, crossovers, and SUVs. The brand has shifted toward electrification, offering hybrid options across many models and introducing all-electric or plug-in variants in various regions. This strategy aligns with broader industry trends toward efficiency and reduced emissions while maintaining the brand's emphasis on ride comfort and premium interiors.
Electrification and technology
Electrified powertrains are a central pillar of Lexus's current strategy, with hybrids widely available and increasing numbers of electrified options in production and planned for rollout in key markets. The brand continues to invest in safety technology, refined cabin experiences, and advanced infotainment systems to reinforce its premium positioning.
Global Reach and Market Perception
Lexus sells vehicles across North America, Europe, Asia, and other regions, earning consistently favorable remarks for reliability, customer satisfaction, and resale value. Its product philosophy—emphasizing comfort, quiet interiors, and meticulous craftsmanship—helps it stand out in a crowded luxury landscape.
Competition and brand identity
As Toyota's luxury line, Lexus competes with established European and other luxury brands, while leveraging Toyota's manufacturing efficiencies and dealer network to deliver premium products with strong value propositions.
Summary
The luxury car line owned by Toyota is Lexus. Born in 1989 to compete in the premium segment, Lexus has evolved into a global luxury marque known for reliability, refined interiors, and a growing electrified lineup. It remains a central pillar of Toyota's strategy to cover the full spectrum of the auto market.
