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What paint does Ford Motor Company use?

Ford uses a multi-supplier, water-based basecoat/clearcoat system for its original equipment finishes, rather than a single brand; regional allocations vary.


Ford’s paint strategy relies on partnerships with major automotive coatings providers to deliver primer, basecoat, and clearcoat layers across its global manufacturing network. While the exact supplier mix can differ by plant and region, the focus remains on durable, color-accurate finishes that meet environmental standards and regulatory requirements.


How Ford's OEM paint system works


Ford’s coatings are applied as a standard three-layer system, sometimes supplemented with pretreatments and sealants. This approach provides adhesion, color, and protection, while prioritizing environmental stewardship and global color consistency across Ford’s vehicle lineup.


Key components of the paint stack


The following list outlines the principal elements involved in Ford's OEM paint stack and their roles:



  • Primer: establishes adhesion, corrosion resistance, and a stable foundation for subsequent coats.

  • Basecoat: the colored layer that provides the vehicle’s appearance; typically waterborne to reduce environmental impact.

  • Clearcoat: a transparent topcoat that adds gloss, depth, and protection from UV light and wear.

  • Sealants and pretreatments: additional coatings that enhance corrosion resistance and promote robust interlayer bonding.


In summary, Ford’s paint stack is engineered for durability, accurate color matching, and compliance with environmental standards, with regional variations in formulation and supplier involvement.


Regional and supplier variations


Because Ford operates worldwide, the specific paint suppliers and formulas can differ by market. Ford collaborates with several major automotive coatings companies, and regional plants may use different partners to support local production needs. The company does not publish a single, universal paint brand for its OEM finishes, opting instead for a diversified supplier network.


For collision repair and refinishes performed outside Ford’s own plants, approved shop programs may use compatible brands and color formulations that ensure color matching with the OEM finish.


Summary


Ford’s vehicle finishes rely on a multi-supplier, water-based three-layer system (primer, basecoat, clearcoat) tailored to regional production needs. While the exact supplier mix varies by plant and region, the overarching strategy emphasizes durability, precise color reproduction, and environmental compliance across Ford’s global lineup.

Is Ford paint hard or soft?


Ford paint hardness varies, with some models and years being softer and prone to scratches, while others are harder. However, many modern Ford cars and trucks are reported to have softer paint compared to older models or some competitors. The softness of a vehicle's paint is a complex topic and can also depend on the specific color and clear coat technology used by Ford over the years.
 

  • Older paint: Some older Ford paints, particularly around the early to mid-2000s, are noted as being softer and more easily scratched. 
  • Modern paint: Many modern Ford vehicles tend to have softer clear coats, with some drivers describing the paint as "soft" or "thin". 
  • Color variations: The hardness can differ by color, such as black paint on a 2013 F-150 versus the same color on a Transit, which can have a harder finish. 
  • Hardness vs. repairability: While softer paint can be easier to correct with some polishing methods, it is also more susceptible to swirl marks and scratches. 



Who does Ford use for paint?


Sherwin-Williams has worked with the Ford Paint and Body Technology Center since its inception in 2012 to enhance new paint and products as well as refine new repair processes. “This ongoing collaboration results in new efficiencies that improve the collision repair process.



How to find Ford paint color?


Find your vehicle's paint code located on your vehicle's door jamb label.



What is Ford's official color?


The iconic shade of Ford blue is more than just a striking color; it symbolizes trust and reliability. Research indicates that blue can create vibrant and balanced environments, reduce stress, and boost productivity.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.