What Subaru sells the most?
In the United States, Subaru's best-selling model is typically the Forester, with the Outback and Crosstrek close behind. This article examines which model sells the most, focusing on U.S. data while noting broader global trends and the factors that drive demand across Subaru’s lineup.
US market: Forester commonly leads sales
In the United States, sales data from Subaru of America over recent years show that the Forester has frequently been the top-selling model, with the Outback and Crosstrek following in the next positions. The goal here is to understand why this ordering occurs and how it has held up over time.
- Forester — traditionally Subaru’s best-seller in the United States, favored for its practical interior, generous cargo space, standard all-wheel drive, and broad appeal to families and outdoor enthusiasts.
- Outback — a close second, offering wagon-like versatility, higher ride height, and a distinctive design that resonates with buyers seeking comfort plus rugged capability.
- Crosstrek — a strong third, delivering compact dimensions, efficiency, and value that attract new buyers and urban users alike.
- Impreza — a smaller-volume model that contributes to Subaru’s overall sales mix but trails the top trio in most recent years.
Concluding paragraph: In the U.S., the Forester’s blend of practicality, safety, and standard all-wheel drive typically secures its position as Subaru’s top-selling model, with the Outback and Crosstrek providing sturdy competition that helps define the brand’s overall sales leadership.
Global perspective: leadership varies by market
Globally, Subaru’s top sellers can differ by country and region due to local preferences, road conditions, and regulatory environments. While the Forester and Crosstrek (XV in some markets) are consistently among Subaru’s best-sellers, the exact leader may shift from year to year and place to place.
- Forester — remains one of Subaru’s strongest global performers because of its size, practicality, and safety features that translate well across many markets.
- Crosstrek (XV) — highly popular in multiple regions as a compact crossover, especially where buyers value efficiency and maneuverability.
- Outback — enjoys robust demand in regions that favor wagon-style crossovers with rugged capability, particularly in North America and parts of Europe.
Concluding paragraph: Market-by-market data show that Subaru’s top models are typically the Forester and Crosstrek, with the Outback contributing significantly in regions that prize a higher ride height and wagon-like versatility. For any given year, official regional sales reports will reveal the exact leadership in that market.
Why these models perform well
These models benefit from Subaru’s core strengths—standard all-wheel drive across most of the lineup, a reputation for reliability and safety, strong resale value, and a design language that appeals to families, outdoor enthusiasts, and value-conscious buyers. The Forester, Outback, and Crosstrek each capture different segments of the market while benefiting from shared engineering and brand DNA.
What to watch in the coming years
Subaru’s trajectory includes electrification options, ongoing model refreshes, and feature updates that influence consumer choice. As the lineup evolves with hybrid and potential electric variants, the relative leadership of individual models could shift, particularly as buyers seek greater efficiency and modern tech features.
Summary: Subaru’s best-selling model in the United States is typically the Forester, with the Outback and Crosstrek close behind. Globally, leadership among models varies by market, but Forester and Crosstrek consistently rank among the top sellers. The brand’s appeal—standard all-wheel drive, safety, practicality, and value—continues to drive demand across its lineup.
