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What was Mercurys version of the Ford Mustang?

In the 1960s, Ford's iconic Mustang sports car captured the hearts of American drivers. However, Ford's crosstown rival, Mercury, also had its own version of the Mustang, known as the Mercury Cougar. While not as well-known as the Mustang, the Cougar was a stylish and powerful muscle car that offered an alternative to Ford's pony car.


The Birth of the Mercury Cougar


The Mercury Cougar was introduced in 1967, two years after the Ford Mustang. Like the Mustang, the Cougar was designed to appeal to a younger, more performance-oriented market. However, the Cougar was positioned as a more upscale and luxurious version of the Mustang, with a longer wheelbase, more powerful engines, and a more sophisticated design.


Styling and Performance


The Cougar's styling was a departure from the Mustang's more angular design, with a sleeker, more rounded body and a distinctive grille. Under the hood, the Cougar offered a range of powerful V8 engines, including a 390 cubic inch (6.4-liter) V8 that produced up to 335 horsepower. This made the Cougar a formidable performer on the road and the racetrack.


Competing with the Mustang


While the Cougar was not as popular as the Mustang, it did find a loyal following among buyers who wanted a more premium muscle car experience. The Cougar competed directly with the Mustang, offering a similar driving experience but with a more refined and luxurious interior.


The Cougar's Legacy


The Mercury Cougar was produced for over 30 years, with the model going through several redesigns and evolutions. While it never achieved the same level of popularity as the Mustang, the Cougar remains an important part of American automotive history, representing Mercury's attempt to offer a more upscale alternative to Ford's iconic pony car.

Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.